{"id":360,"date":"2024-08-15T05:24:40","date_gmt":"2024-08-15T05:24:40","guid":{"rendered":"http:\/\/adtechlab.org\/?p=360"},"modified":"2024-08-28T07:32:52","modified_gmt":"2024-08-28T07:32:52","slug":"%ea%b5%ad%eb%82%b4-%ec%95%a0%eb%93%9c%ed%85%8c%ed%81%ac-%ec%84%9c%eb%b9%84%ec%8a%a4-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%8b%9c%ec%9e%a5%ed%98%84%ed%99%a9","status":"publish","type":"post","link":"https:\/\/www.adtechlab.org\/?p=360","title":{"rendered":"\uad6d\ub0b4 \uc560\ub4dc\ud14c\ud06c \uc11c\ube44\uc2a4 \uc2dc\uc7a5\ud604\ud669"},"content":{"rendered":"\n

\uad6d\ub0b4 \uc560\ub4dc\ud14c\ud06c \uc11c\ube44\uc2a4 \ubc0f \ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc740 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c(ad network)\ub97c \uc911\uc2ec\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc73c\uba70, \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uae30\ubc18\uc73c\ub85c \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub4e4\uc774 \ud65c\uc131\ud654\ub418\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\ub294 \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub9cc\uc744 \uc804\ubb38\uc801\uc73c\ub85c \uc81c\uacf5\ud558\uace0 \uc6b4\uc601\ud558\ub294 \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc0ac\uc5c5\uc790\ub4e4\uc774 \ub2e4\uc218 \ud3ec\uc9c4\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 \uace0\ub3c4\ud654\ub41c \uae30\uc220\uc744 \ubcf4\uc720\ud55c \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub4e4\uc774 \uad6d\ub0b4\ub85c \ub2e4\uc218 \uc9c4\ucd9c\ud55c \uc0c1\ud669\uc774\uba70, \uc774\uc5d0 \ub530\ub77c \ud5a5\ud6c4 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c\uc758 \uae30\uc220\/\uc11c\ube44\uc2a4 \uacbd\uc7c1 \ub4f1\uc774 \uc608\uc0c1\ub41c\ub2e4. \uad6d\ub0b4\uc5d0\uc11c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \ub2e4\uc74c\uc73c\ub85c DSP\uc640 SSP \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\uac00 \ud65c\uc131\ud654\ub418\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4 \uc560\ub4dc\ud14c\ud06c \uc11c\ube44\uc2a4 \uc2dc\uc7a5\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789(Programatic buying) \uad11\uace0 \uae30\uc220\uc774 \uc548\ucc29\ud558\uae30 \uc2dc\uc791\ud558\uc600\uc73c\uba70, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789\uc740 \ubaa8\ubc14\uc77c \uc601\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c \ud65c\uc131\ud654\ub418\uace0 \uc788\ub2e4. \uc774\ub294 \uae30\ubcf8\uc801\uc73c\ub85c \uad6d\ub0b4 PC\uc6f9 \uc2dc\uc7a5\uc758 \uacbd\uc6b0 \ub300\ud615 \ud3ec\ud138\uc758 \uc2dc\uc7a5\uc810\uc720\uc728\uc774 \ub9e4\uc6b0 \ub192\uc544 \uad11\uace0\ub9e4\uccb4\uac00 \uc81c\ud55c\uc801\uc774\uae30 \ub54c\ubb38\uc774\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c DA(\ubc30\ub108) \uc18c\uc7ac\uac00 \uac00\uc7a5 \ub9ce\uc73c\uba70, \uae30\uc220 \uace0\ub3c4\ud654\ub85c \uc778\ud574 Video\uc640 \ub124\uc774\ud2f0\ube0c \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc7ac\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\uac8c \ubc1c\uc804\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

<\uadf8\ub9bc 6>\uc740 \uc6b0\ub9ac\ub098\ub77c \ubaa8\ubc14\uc77c \uad11\uace0 \uc0b0\uc5c5\uc758 \uc804\uccb4 \ubaa8\uc2b5\uc744 \uc124\uba85\ud558\uace0 \uc788\ub2e4. \ud06c\uac8c\ub294 \uad11\uace0\uc8fc\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0 \uc774\ub974\ub294 \ubaa8\ubc14\uc77c \uad11\uace0\uc758 \uc5ec\uc815\uc744 \uc18c\uac1c\ud558\uace0 \uc788\ub294\ub370, \uc774 \uc911\uc5d0\ub294 \uc55e\uc11c \uad6c\uae00\uc758 \uad11\uace0 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc0b4\ud3b4\ubcf8 \uac83\uacfc \uac19\uc740 \ub9e4\uccb4\uc0ac\uc640 \uad11\uace0\uc8fc\uc758 \uc5c5\uacc4\uad00\uc810\uc744 \uad11\uace0\uc8fc\uc640 \uc18c\ube44\uc790\ub85c \ubc14\uafd4 \uae4a\uc774 \uc788\uac8c \uc18c\uac1c\ud574 \uad00\ub828 \ub0b4\uc6a9\uc744 \uae4a\uc774 \uc788\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc600\ub2e4. \uc774\ub97c \ubaa8\ubc14\uc77c \uad11\uace0\uc2dc\uc7a5\uc758 \ud2b9\uc9d5\uc73c\ub85c \uc124\uba85 \uac00\ub2a5\ud558\uba70 \uac01 \uc2dc\uc7a5\ucc38\uc5ec\uc790\uc640 \uc2dc\uc7a5\uaddc\ubaa8 \ub4f1\ub3c4 \uac19\uc774 \ub17c\uc758\ud558\uace0\uc790 \ud55c\ub2e4. \uad6d\ub0b4 \uc560\ub4dc\ud14c\ud06c \uc2dc\uc7a5\uc758 \ucc38\uc5ec\uc790\ub294 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0(Ad Exchange), \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c(Ad Network)\ub85c \ud06c\uac8c \uad6c\ubd84\ud558\uc5ec \uc0b4\ud3b4\ubcfc \uc218 \uc788\ub2e4.<\/p>\n\n\n\n

1) \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c (Ad Network)<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uad11\uace0 \uc0dd\ud0dc\uacc4\uc758 \uc911\ub9e4\uc790\uc778 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0\ucea0\ud398\uc778\uc744 \ud558\uace0\uc790 \ud558\ub294 \uad11\uace0\uc8fc\uc640 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac(\uc9c0\uba74\/\uad11\uace0\ub780)\ub97c \ud310\ub9e4\ud558\ub824\ub294 \ub9e4\uccb4\uc0ac\ub97c \uc5f0\uacb0\ud55c\ub2e4. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \ub9e4\uccb4\uc0ac\ub4e4\uc758 \uad11\uace0 \uac8c\uc7ac\uacf5\uac04\uc744 \ubaa8\uc544 \uad11\uace0\uc8fc \uc218\uc694\uc5d0 \ubd80\uc751\ud55c\ub2e4. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \ud504\ub85c\uc138\uc2a4\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc6d0\ud65c\ud558\uac8c \uad6c\ub9e4\/\ud310\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc2dc\uc7a5\ucc38\uc5ec\uc790\ub294 RTB(Real Time Bidding), \ub3d9\uc601\uc0c1, \uc778\uc13c\ud2f0\ube0c, \ub17c\uc778\uc13c\ud2f0\ube0c \ub4f1\uc73c\ub85c \ubd84\ub958\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n

\uc8fc\uc694 \uc2dc\uc7a5\ucc38\uc5ec\uc790\ub85c\ub294 \uad6c\uae00 \uc560\uc988, Meta Audience Network, AADppLovin(\ud604 Max), Unity Ads, Vungle \ub4f1 \uae00\ub85c\ubc8c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc640 \uce74\uce74\uc624 \uc560\ub4dc\ud54f, \ub124\uc774\ubc84 \uc560\ub4dc\ub9e4\ub2c8\uc800, \uc778\ub77c\uc774\ud50c \ubaa8\ube44\uc628, FSN \uce74\uc6b8\ub9ac, \ub098\uc2a4\ubbf8\ub514\uc5b4 \uc560\ub4dc\ud328\ucee4, \uba54\uc870\ubbf8\ub514\uc5b4 \ub9e8\ud50c\ub7ec\uc2a4 \ub4f1\uc774 \ub300\ud45c\uc801\uc774\ub2e4. \uc774\ubc16\uc5d0\ub3c4 \uc911\uc18c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c 10\uc5ec \uac1c \uc0ac\uac00 \uc0ac\uc5c5\uc744 \uc601\uc704 \uc911\uc774\ub2e4.<\/p>\n\n\n\n

RTB \uc0ac\uc5c5\uc790\ub85c\ub294 \uc624\ub514\uc5b8\uc2a4\ub124\ud2b8\uc6cc\ud06c, \uc778\ubaa8\ube44, \ubaa8\ub85c\ucf54, \uae00\ub9ac\uc2a4\ud30c, \uc720\uc560\ud53c, \uce58\ud0c0\ubaa8\ubc14\uc77c, \ud384\uc2a4\ub110\ub9ac, \uc571\ub125\uc2a4\ud2b8, \uc571\ub85c\ube48 \ub4f1\uc774 \uc788\uace0, \ub3d9\uc601\uc0c1 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc0ac\uc5c5\uc790\ub85c\ub294 SMR, \ud0c0\ubd88\ub77c, \ud14c\ub4dc\uc2a4, \uc778\ud130\uc6cd\uc2a4, \uc720\ub2c8\ud2f0\uc560\uc988, \ub2e4\uc708, \uc2dc\uadf8\ub110\ud50c\ub808\uc774 \ub4f1\uc774 \uc788\ub2e4.<\/p>\n\n\n\n

\uc778\uc13c\ud2f0\ube0c \uc0ac\uc5c5\uc790\ub85c\ub294 \ud540\ud06c\ub7ed\uc2a4, \ubd80\uc988\ube4c, \uc544\ud321, \uce90\uc26c\uc6cd, \ud0ed\uc870\uc774, \uc5d4\ube44\ud2f0, \ud305\ud06c\ud329\ud1a0\ub9ac \ub4f1\uc774 \uc788\uace0, \ub17c\uc778\uc13c\ud2f0\ube0c \uc0ac\uc5c5\uc790\ub85c\ub294 \ubaa8\ube44\ucee4\ub125\ud2b8, \uceec\ub9ac, \uc560\ub4dc\ud480, \uc560\ub4dc\uc2a4\ud06c\ub9b0, \uc544\ud3f4\ub9ac\uc624, \uc5d4\uc2a4\uc704\uce58, \uce74\uce74\uc624\uc560\ub4dc\ud54f, \ub2e4\uc708, \ub370\uc774\ube14, \ud0ed\ud2f0\uce74, \uc774\ub514\uc5d4\ud50c\ub7ec\uc2a4, \ub9e8\ud50c\ub7ec\uc2a4, \uc258\uc704\uc560\ub4dc, \uc571\ub125\uc2a4\ud2b8, \uc608\ubaa8\ubc14\uc77c, \ubaa8\ube44\uc2a4, \ub098\ud2f0\ubca1\uc2a4, \uc560\ub4dc\ub9e5\uc2a4, \ub9ac\ub4dc\ubcfc\ud2b8, \uc544\uc774\uc5b8\uc18c\uc2a4, \ud2f0\uc5d4\ucf00\uc774 \ud329\ud1a0\ub9ac, \ud0ed\uc870\uc774, \uc560\ub4dc\ud53d, \uc571\ud2b8\ub9ac, \ud150\ud551, \ub9c1\ud06c, \ub9c8\uc778, \uc571\ub9ac\ud504\ud2b8, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud074\ub9ad\uc2a4 \ub4f1\uc774 \uc788\ub2e4. \ucd5c\uadfc\uc5d0\ub294, \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5\uacfc DSP, SSP \uc2dc\uc7a5\uc758 \uacbd\uacc4\uac00 \ubd88\ubd84\uba85\ud574\uc9c0\uba74\uc11c \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uac01 \uae30\ub2a5\uc744 \ubaa8\ub450 \ub300\uc751\ud558\ub294 \ucd94\uc138\uc774\ubbc0\ub85c, DSP\uc640 SSP\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\ub97c \uba85\ud655\ud558\uac8c \uad6c\ubd84\ud558\uc5ec \ub098\ub204\uae30 \uc5b4\ub824\uc6c0\uc774 \uc788\uc5b4 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \ubc94\uc8fc\ub97c \uc0b4\ud3b4\ubcfc \ub54c \uc815\uad50\ud55c \uae30\uc900 \uc124\uc815\uacfc \uc801\uc6a9\uc774 \uc694\uad6c\ub41c\ub2e4.<\/p>\n\n\n\n

<\ud45c 1> \uad6c\uae00 \uc560\ub4dc\ubab9 \uc774\uc678 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uc8fc\uc694 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \ud50c\ub7ab\ud3fc<\/p>\n\n\n\n

\ud50c\ub7ab\ud3fc<\/td>\ud2b9\uc9d5<\/td><\/tr>
AppLovin<\/td>\uc778\uc571 \ube44\ub529 \uae30\ubc18 \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc \u2018\uc571\ub7ec\ube48 \ub9e5\uc2a4\u2019\ub97c \uc6b4\uc601<\/td><\/tr>
IronSource<\/td>\uac8c\uc784\uc5c5\uacc4 1\uc704\uc758 \uc544\uc774\uc5b8\uc18c\uc2a4 \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5<\/td><\/tr>
Liftoff\/Vungle<\/td>\uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \ubc0f \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc\uc744 \uc6b4\uc601<\/td><\/tr>
Unity Ads<\/td>\uac8c\uc784 \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \uc218\uc775 \ucc3d\ucd9c \ubc0f UA(\uc0ac\uc6a9\uc790 \ud655\ubcf4) \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\ub294 \uc194\ub8e8\uc158 \uc81c\uacf5<\/td><\/tr>
Pangle<\/td>TikTok for Business\uc758 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub85c 100,000\uac1c \uc774\uc0c1\uc758 \uae00\ub85c\ubc8c \uc571\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc811\uadfc \uac00\ub2a5<\/td><\/tr>
Cauly<\/td>\uce74\uc6b8\ub9ac\ub294 \uad6d\ub0b4 \ucd5c\ucd08\uc758 \uc2a4\ub9c8\ud2b8 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \uc81c\uacf5\uc5c5\uccb4\ub85c\ubaa8\ubc14\uc77c \uad11\uace0 \uc194\ub8e8\uc158 \u2018\uce74\uc6b8\ub9ac\u2019 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5<\/td><\/tr>
\uce74\uce74\uc624\uc560\ub4dc\ud54f<\/td>\ud37c\ube14\ub9ac\uc154\uac00 \uc790\uc2e0\uc758 \ub9e4\uccb4\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \uc218\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4<\/td><\/tr>
\ub098\uc2a4\ubbf8\ub514\uc5b4\uc560\ub4dc\ud328\ucee4<\/td>KT \uadf8\ub8f9\uc0ac \ub098\uc2a4\ubbf8\ub514\uc5b4\uc5d0\uc11c 2014\ub144 6\uc6d4\uc5d0 \ucd9c\uc2dc\ud55c \ubaa8\ubc14\uc77c \uad11\uace0 \ud50c\ub7ab\ud3fc. \uad6d\ub0b4 \uc8fc\uc694 \ubaa8\ubc14\uc77c \ub9e4\uccb4 \ubc0f \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc640 \uc81c\ud734<\/td><\/tr>
\ub124\uc774\ubc84 \uc560\ub4dc\ub9e4\ub2c8\uc800<\/td>\ub192\uc740 \ub2e8\uac00\uc758 \ub124\uc774\ubc84 \uc131\uacfc\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ube44\ub86f\ud574 \uad6d\ub0b4\/\uc678 \ub300\ud45c\uc801\uc778 DSP\uc640 \uc5f0\ub3d9\ud558\ub294 \ud50c\ub7ab\ud3fc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\ubaa8\ubc14\uc77c \ub9c8\ud14c\ud06c(\ub9c8\ucf00\ud305\uae30\uc220) \uae30\uc5c5\uc778 \uc571\ub7ec\ube48(AppLovin)\uc774 \uc790\uc0ac \uc778\uc571 \ube44\ub529 \ud50c\ub7ab\ud3fc \uc571\ub7ec\ube48 \ub9e5\uc2a4(MAX)\ub97c \uc6b4\uc601\ud55c\ub2e4. \uc571\ub7ec\ube48 \ub9e5\uc2a4(MAX)\ub294 \uad11\uace0 \uc218\uc775 \uc99d\uac00, \uad11\uace0 \uc218\uc775 \uc804\ub7b5 \ucd5c\uc801\ud654, CPM \uc790\ub3d9\ud654, \ube0c\ub79c\ub4dc \ubcf4\ud638 \uac15\ud654 \uae30\ub2a5\uc5d0 \ud2b9\ud654\ub41c \uc778\uc571 \ube44\ub529 \uae30\ubc18 \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \ubaa8\ub4e0 \ub9e5\uc2a4 \ud37c\ube14\ub9ac\uc154(\ubaa8\ubc14\uc77c \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uac1c\ubc1c\uc790)\uac00 \uc0ac\uc804 \uc2b9\uc778 \uc5c6\uc774 \uc571\ub7ec\ube48 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n

\uc544\uc774\uc5b8\uc18c\uc2a4 \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc740 \uac8c\uc784\uc0ac\ub4e4\uc774 \uc694\uccad\ud55c \uae30\ub2a5\uc744 \ud0d1\uc7ac\ud558\uc5ec \uad11\uace0 \uc218\uc775\ud654\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc6b4\uc601\uc744 \uac04\ud3b8\ud558\uac8c \ud574\uc8fc\ub294 \uac8c\uc784 \uc5c5\uacc4 1\uc704\uc758 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \ud604\uc7ac \uae00\ub85c\ubc8c 20\uc704 \uac1c\ubc1c\uc0ac \uc911 \ub300\ubd80\ubd84\uc774 \uc544\uc774\uc5b8\uc18c\uc2a4 \ubbf8\ub514\uc5d0\uc774\uc158\uc744 \uc774\uc6a9\ud558\uace0 \uc788\uc73c\uba70 \ub3c5\ub9bd \uac8c\uc784 \uac1c\ubc1c\uc0ac\ub4e4 \ub610\ud55c \uac04\ud3b8\ud55c \uc5f0\ub3d9 \ubc0f \uc6b4\uc601\uc73c\ub85c \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4. \uc544\uc774\uc5b8\uc18c\uc2a4 \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc5f0\uacb0\ub418\ub294 \ub124\ud2b8\uc6cc\ud06c\uc5d0\ub294 \uc544\uc774\uc5b8\uc18c\uc2a4 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud3ec\ud568\ud558\uc5ec \uad6c\uae00 \uc560\ub4dc\ubab9, \uc571\ub7ec\ube48, \ud398\uc774\uc2a4\ubd81, \uc720\ub2c8\ud2f0, \ubc99\uae00, \uc560\ub4dc\ucf5c\ub85c\ub2c8, \ucc28\ud2b8\ubd80\uc2a4\ud2b8, \uc544\ub9c8\uc874, \uc778\ubaa8\ube44, \ud30c\uc774\ubc84, \ub9c8\uc774\uc624, \ud0ed\uc870\uc774\uac00 \uc788\ub2e4.<\/p>\n\n\n\n

\ub9ac\ud504\ud2b8\uc624\ud504\ub294 \uc138\uacc4 \ucd5c\ub300\uc758 \ubaa8\ubc14\uc77c \uc571 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uac8c\uc784, \uc18c\uc15c, \uae08\uc735 \ub4f1\uc744 \ud3ec\ud568\ud574 \ucd1d 74\uac1c\uad6d\uc5d0 6,600\uac1c \uc774\uc0c1\uc758 \ubaa8\ubc14\uc77c \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4. 2021\ub144 8\uc6d4 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \ubc0f \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc\uc778 \ubc99\uae00\uacfc \ud569\ubcd1\ud558\uc600\ub2e4. \ub450 \ud68c\uc0ac\ub294 \ud569\ubcd1 \ud6c4 \uc0ac\uba85\uc744 \ub9ac\ud504\ud2b8\uc624\ud504\ub85c \ud1b5\uc77c\ud558\uace0 \ud1b5\ud569\ub41c \uc81c\ud488\uad70\uc73c\ub85c \uc0ac\uc6a9\uc790 \ud655\ubcf4, \ucc38\uc5ec \uc720\ub3c4, \uc218\uc775 \ucc3d\ucd9c \ubc0f \ubd84\uc11d \uc804\ubc18\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc571 \uc131\uc7a5\uc8fc\uae30\ub97c \uac00\uc18d\ud654 \ud558\ub294 \ub370 \uc8fc\ub825\uc744 \ub2e4\ud558\uace0 \uc788\ub2e4<\/p>\n\n\n\n

Unity Ads\ub294 \uac8c\uc784 \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc218\uc775 \ucc3d\ucd9c \ubc0f UA(\uc0ac\uc6a9\uc790 \ud655\ubcf4) \uc804\ub7b5\uc744 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc774\ub2e4. Unity Ads\ub294 \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\uac00 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ub3c4\ub2ec\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \ud37c\ube14\ub9ac\uc154\ub294 Unity Ads\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa8\ubc14\uc77c \uac8c\uc784\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\ub294 Unity Ads\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac00\uce58 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc720\uc800\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4. \uad11\uace0 \ud3ec\ub9f7\uc73c\ub85c\ub294 Mobile Videos, Playables, AR, Banner \ud615\ud0dc\ub97c \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n\n\n\n

Pangle\uc740 TikTok for Business\uc758 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub85c, \ud1b5\ud569\ub41c TikTok Ads Manager \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9c1\uc811 \ud604\uc9c0 \ucd5c\uace0\uc758 \ud37c\ube14\ub9ac\uc154(100,000\uac1c \uc774\uc0c1\uc758 \uae00\ub85c\ubc8c \uc571)\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4\uc758 \ub300\ud45c\uc801\uc778 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4\ub85c\ub294 \uce74\uc6b8\ub9ac(Cauly)\ub97c \ub4e4 \uc218 \uc788\ub2e4. \uce74\uc6b8\ub9ac\ub294 \uad6d\ub0b4 \ucd5c\ucd08\uc758 \uc2a4\ub9c8\ud2b8 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \uc81c\uacf5\uc5c5\uccb4\ub85c \ubaa8\ubc14\uc77c \uad11\uace0 \uc194\ub8e8\uc158 \uce74\uc6b8\ub9ac \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4. \uce74\uc6b8\ub9ac\ub294 \uad6d\ub0b4 100\ub300 \uae30\uc5c5\uc744 \uad11\uace0\uc8fc\ub85c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, 12,000\uac1c \uc774\uc0c1\uc758 \ub9e4\uccb4\uc5d0\uc11c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \ub4f1 \uad6d\ub0b4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ub9e4\uccb4\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4. \ub610\ud55c, \uce74\uc6b8\ub9ac\ub294 \uc774\uc6a9\uc790\uc758 \ubaa8\ubc14\uc77c \ucf58\ud150\uce20 \ubc18\uc751 \ubc0f \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uc5ec. KPI \ub2ec\uc131\uc5d0 \uc801\ud569\ud55c \uc624\ub514\uc5b8\uc2a4\ub97c \ucd94\ucc9c\ud574\uc8fc\ub294 \ub4f1 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc744 \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n\n\n\n

2) DSP (Demand Side Platform)<\/p>\n\n\n\n

\uad11\uace0\uc8fc\uac00 \uad11\uace0\ud560 \uc218 \uc788\ub294 \uacf5\uac04(\uc778\ubca4\ud1a0\ub9ac)\uc778 \uad11\uace0\ub780\uc5d0 \uc785\ucc30\uc744 \ub300\ud589\ud574\uc8fc\ub294 \uc11c\ube44\uc2a4\ub85c \ub514\uc9c0\ud138 \uad11\uace0\uc5d0\uc11c \uad11\uace0 \uad6c\ub9e4\ub300\ud589 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uacfc \uc774\ub97c \uc218\ud589\ud558\ub294 \uc0ac\uc5c5\uc790\ub97c \uc758\ubbf8\ud55c\ub2e4. \uad11\uace0\uc8fc\ub97c \uc704\ud574 \ub514\uc9c0\ud138 \uad11\uace0 \uc0c1\ud488\uc5d0 \uc785\ucc30\uc744 \ub300\ud589\ud558\ub294 \ud50c\ub7ab\ud3fc\/\uae30\uc5c5\uc73c\ub85c \uad11\uace0 \uad6c\ub9e4 \ub300\ud589(\uc5c5)\uc790\ub2e4. \uc5ec\ub7ec \uad11\uace0\uc8fc\ub4e4\uc774 \uc81c\ud734\ub418\uc5b4 \uc788\uc5b4, \ub9e4\uccb4\uc0ac \uce21\uc5d0\uc11c \ubcf4\uba74 \uad11\uace0\ub780\uc758 \uc218\uc694\ub97c \ubaa8\uc544\ub193\uc740 \ud50c\ub7ab\ud3fc\uc778 DSP\ub294 \uc77c\ubc18 DSP\uc640 \ub9ac\ud0c0\uac9f\ud305 DSP\ub85c \ub098\ub25c\ub2e4. DSP\uc758 \uc8fc\uc694 \uc2dc\uc7a5\ucc38\uc5ec\uc790\ub85c\ub294 DV360, \ud06c\ub9ac\ud14c\uc624, \ubab0\ub85c\ucf54, \uc5d0\ud53c\uc5b4, \ud06c\ub85c\uc2a4\ud0c0\ucf13, \ud2b8\ub808\uc774\ub529\uc6cd\uc2a4, \ud0c0\uac9f\ud305\uac8c\uc774\uce20, RTB\ud558\uc6b0\uc2a4 \ub4f1\uc774 \uc788\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4 DSP \uc911 70% \uc774\uc0c1\uc774 \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc0ac\uc5c5\uc790\uac00 \uc6b4\uc601\ud558\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uae30\uc5c5\uc5d0 \ube44\ud574 \uc55e\uc120 \uae30\uc220\ub825\uc744 \uac00\uc9c4 \uc678\uad6d\uacc4 \uc804\ubb38 DSP \uc0ac\uc5c5\uc790\uac00 \uad6d\ub0b4\ub85c \ub2e4\uc218 \uc9c4\ucd9c\ud558\uc600\uc73c\uba70, \uc678\uad6d\uacc4 DSP\uac00 \uad6d\ub0b4 DSP \uc2dc\uc7a5\uc758 \uc808\ubc18 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ub300\ub2e4\uc218\uc758 DSP\uac00 \uad11\uace0\uc758 \ud615\ud0dc\uc5d0 \uc788\uc5b4\uc11c DA \ubc30\ub108\ub97c \uae30\ubcf8\uc73c\ub85c \ud558\uace0 \uc788\uc73c\ub098, \uc810\ucc28 \ub3d9\uc601\uc0c1\uad11\uace0\uc758 \ube44\uc911\uc774 \uc99d\uac00\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4 DSP\ub294 \uc8fc\ub85c \ubaa8\ubc14\uc77c \uc571\/\uc6f9\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc73c\uba70, PC\uc6f9 \uc601\uc5ed\uc744 \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\uac00 \uc18c\uc218\uc5d0 \ubd88\uacfc\ud558\ub2e4. \ub610\ud55c, CPC\uc640 CPM \uacfc\uae08 \ubc29\uc2dd\uc774 \uc8fc\ub85c \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70 nCPI \uacfc\uae08 \ubc29\uc2dd\uc774 \ub2e4\uc74c\uc73c\ub85c \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\ub2e4. nCPI \ubc29\uc2dd\uc774 \uc8fc\uc694\ud55c \uacfc\uae08 \ubc29\uc2dd\uc73c\ub85c \ubd80\uac01\ub418\ub294 \uac83\uc740 \ud604\uc7ac DSP\uc758 \uc8fc\uc694\ud55c \uad11\uace0\uc8fc\uac00 \ud2b9\uc815 \uc5c5\uc885(\uac8c\uc784, \ubaa8\ubc14\uc77c \uc571, \ucee4\uba38\uc2a4 \ub4f1)\uc5d0 \uc9d1\uc911\ub418\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n\n\n\n

DSP\uc758 \uc8fc\uc694 \uc2dc\uc7a5\ucc38\uc5ec\uc790\ub85c\ub294 \uad6c\uae00 DV360, \ud06c\ub9ac\ud14c\uc624(Criteo), \ubab0\ub85c\ucf54(MOLOCO), \uc5d0\ud53c\uc5b4(Appier), \ud2b8\ub808\uc774\ub529\uc6cd\uc2a4(Tradingworks), RTB \ud558\uc6b0\uc2a4 \ub4f1\uc758 \uae00\ub85c\ubc8c DSP\uc640 \ud06c\ub85c\uc2a4\ud0c0\uac9f(Crosstarget), \ud0c0\uac9f\ud305\uac8c\uc774\uce20(TargettingGates), \ud0c0\uac9f\ud54f\/\ud0c0\uac9f\ud53d \ube44\ub514\uc624 \ub4f1\uc774 \uc788\ub2e4.<\/p>\n\n\n\n

<\ud45c 2> \uad6d\ub0b4 \uc8fc\uc694 DSP \ud50c\ub7ab\ud3fc<\/p>\n\n\n\n

\uad6c\ubd84<\/td>DSP \ud50c\ub7ab\ud3fc<\/td>\ud2b9\uc9d5<\/td><\/tr>
\uae00\ub85c\ubc8c<\/td>\uad6c\uae00 DV360<\/td>\uad6c\uae00 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc \ub0b4 \ud1b5\ud569 \uc560\ub4dc\ud14c\ud06c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 DSP<\/td><\/tr>
\ud06c\ub9ac\ud14c\uc624<\/td>\ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI\ub97c \uacb0\ud569\ud55c \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5<\/td><\/tr>
\ubab0\ub85c\ucf54<\/td>\uba38\uc2e0\ub7ec\ub2dd \uae30\ubc18 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5<\/td><\/tr>
\uc5d0\ud53c\uc5b4<\/td>\uc790\uc5f0\uc5b4\ucc98\ub9ac, \ub525 \uc774\ubbf8\uc9c0\ub7ec\ub2dd, \uc0ac\uc6a9\uc790 \uc120\ud638\ub3c4 \ub4f1\uc758 AI \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \uace0\uac1d \ub9de\ucda4\ud615 \ucd94\ucc9c\uc744 \ud574\uc8fc\ub294 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5.<\/td><\/tr>
\ud2b8\ub808\uc774\ub529\uc6cd\uc2a4<\/td>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789 \uae30\ubc18\uc758 \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \ud50c\ub7ab\ud3fc.<\/td><\/tr>
RTB\ud558\uc6b0\uc2a4<\/td>\ub9ac\ud0c0\uac9f\ud305 \ubc0f \uc2e4\uc2dc\uac04 \uc785\ucc30, \ub525\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305 \uad11\uace0\ub97c \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ud50c\ub7ab\ud3fc<\/td><\/tr>
\uad6d\ub0b4<\/td>\ud06c\ub85c\uc2a4\ud0c0\uac9f<\/td>\uac01 \uad11\uace0\uc8fc \uace0\uac1d\uce35\uc5d0 \ub9de\ub294 \ud0c0\uac9f\ud305 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub9de\ucda4\ud615 \uad11\uace0 \uc804\ubb38 DSP \ud50c\ub7ab\ud3fc<\/td><\/tr>
\ud0c0\uac9f\ud305\uac8c\uc774\uce20<\/td>\ube45\ub370\uc774\ud130 \ubd84\uc11d(DMP)\uae30\ubc18\uc758 DSP \ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uad6d\ub0b4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \ub9e4\uccb4 \ucee4\ubc84\ub9ac\uc9c0\uc640 \uae00\ub85c\ubc8c \ub124\ud2b8\uc6cc\ud06c\ub97c \uc5f0\ub3d9<\/td><\/tr>
\ud0c0\uac9f\ud53d\/\ud0c0\uac9f\ud54f \ube44\ub514\uc624<\/td>\ub9e4\uc870\ubbf8\ub514\uc5b4\uac00 \uc790\uccb4 \uac1c\ubc1c\ud55c DSP\ub85c \uae30\uc874\uc5d0 \uc6b4\uc601\ud558\ub358 DA\uad11\uace0 \ud50c\ub7ab\ud3fc \ub9e8\ud50c\ub7ec\uc2a4(MANPLUS)\ub97c \uace0\ub3c4\ud654\ud558\uc5ec \ubaa8\ubc14\uc77c\ubd80\ud130 CTV\uae4c\uc9c0 \ud1b5\ud569 \uad11\uace0 \uc9d1\ud589\uc774 \uac00\ub2a5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3) SSP (Supply Side Platform)<\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc785\ucc30\uc744 \ubc1b\uace0 \ub099\ucc30\uc790\ub97c \uacb0\uc815\ud574\uc8fc\ub294 \uc11c\ube44\uc2a4\ub85c \ub514\uc9c0\ud138 \ub514\uc9c0\ud138 \uad11\uace0 \uc0c1\ud488\uc744 \uc81c\uacf5\ud558\ub294 \ub9e4\uccb4\uc0ac\ub4e4\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \ud310\ub9e4 \ub300\ud589(\uc5c5)\uc790\ub2e4. \uc5ec\ub7ec \ub9e4\uccb4\uc0ac\uac00 \uc81c\ud734\ub3fc \ub9e4\uccb4\uc0ac\uac00 \ud310\ub9e4\ud558\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \ub099\ucc30\uc790\ub97c \uacb0\uc815\ud574\uc900\ub2e4. \uad11\uace0\uc8fc \uce21\uba74\uc5d0\uc11c\ub294 \uad11\uace0\ub780\uc744 \uacf5\uae09\ud574\uc8fc\ub294 \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub2e4. SSP\uc758 \uc8fc\uc694 \uc2dc\uc7a5\ucc38\uc5ec\uc790\ub85c\ub294 \uad6c\uae00 \uc560\ub4dc\ubab9, \uc560\ub4dc\ud31d\ucf58 \ubaa8\ub124\ud0c0\uc774\uc988, \uc5d1\uc140\ube44\ub4dc, \uc560\ub4dc\ubbf9\uc11c, \uc560\ub4dc(x) \ub4f1\uc774 \uc788\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4 SSP \uc0ac\uc5c5\uc790 \uc911 \uc911 80% \uc774\uc0c1\uc774 \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc0ac\uc774\uba70, \uc804\uccb4 SSP \uc911 \ud574\uc678\uc5d0\uc11c \uac1c\ubc1c\ub418\uc5b4, \uad6d\ub0b4\ub85c \uc9c4\ucd9c\ud55c SSP\uac00 \uc808\ubc18 \uc774\uc0c1\uc758 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uc0ac\uc5c5\uc790\ub85c\ub294 \ud2b8\uc704\ud130\uc758 Mopub\uc640 \ub098\uc2a4\ubbf8\ub514\uc5b4\uc758 \uc560\ub4dc\ubbf9\uc11c\uac00 \uac01\uac01 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uc778\ubca4\ud1a0\ub9ac\uc758 \uad11\uace0 \uc720\ud615\uc740 DA(\ubc30\ub108)\ub97c \uae30\ubcf8\uc73c\ub85c \ud558\uc5ec, Video\uc640 native \uc778\ubca4\ud1a0\ub9ac\uac00 \uc77c\ubd80 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574\uc11c \uc81c\uacf5\ub418\uace0 \uc788\ub2e4. \ud604\uc7ac \uc2dc\uc7a5\uc5d0 \uc788\ub294 \uc8fc\uc694 SSP\ub85c\ub294 OpenX, Magnite, PubMatic, InMobi, SmartyAds, AdMixer \ub4f1\uc758 \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc\uacfc \uc5d1\uc140\ube44\ub4dc(Exelbid), \uc560\ub4dc\ud31d\ucf58 \ubaa8\ub124\ud0c0\uc774\uc988(AdPopcorn Monetize) \ub4f1\uc758 \uad6d\ub0b4 \ud1a0\uc885 \ud50c\ub7ab\ud3fc\uc774 \uc788\ub2e4.<\/p>\n\n\n\n

<\ud45c 3> \uad6d\ub0b4 \uc8fc\uc694 SSP \ud50c\ub7ab\ud3fc<\/p>\n\n\n\n

\uad6c\ubd84<\/td>SSP \ud50c\ub7ab\ud3fc<\/td>\ud2b9\uc9d5<\/td><\/tr>
\uae00\ub85c\ubc8c<\/td>OpenX<\/td>2008\ub144 \ubbf8\uad6d\uc5d0\uc11c \uc124\ub9bd\ud55c SSP \ud50c\ub7ab\ud3fc\uc744 \ubcf4\uc720\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae30\uc220 \ud68c\uc0ac<\/td><\/tr>
Magnite<\/td>2020\ub144 \uc124\ub9bd\ub41c \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud070 \ub3c5\ub9bd SSP \ud50c\ub7ab\ud3fc \ud68c\uc0ac<\/td><\/tr>
PubMatic<\/td>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uacf5\uae09\ub9dd\uc744 \uc81c\uacf5\ud558\ub294 \ub3c5\ub9bd SSP \ud50c\ub7ab\ud3fc \ud68c\uc0ac<\/td><\/tr>
InMobi<\/td>2007\ub144 \uc778\ub3c4\uc5d0\uc11c \uc124\ub9bd\ud55c \uae00\ub85c\ubc8c \ub9c8\ucf00\ud305 \uc804\ubb38\ud68c\uc0ac, \uc790\uccb4 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uac8c\uc784, \uc18c\uc15c, \ub274\uc2a4, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ubd84\uc57c\uc5d0 \uc57d 3\ub9cc \uac1c\uac00 \ub118\ub294 \uac1c\ubc1c\uc790\uc640 \uc5f0\uacb0\ub418\uc5b4 \uc558\uc74c.<\/td><\/tr>
SmartyAds<\/td>SSP \ubfd0 \uc544\ub2c8\ub77c DSP, Ad Exchange\ub97c \ud3ec\ud568\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc77c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5<\/td><\/tr>
AdMixer<\/td>\uc138\uacc4 20\uc704\uad8c\uc758 SSP \ud50c\ub7ab\ud3fc, DSP\ub3c4 \ubcf4\uc720\ud558\uc5ec RTB \uae30\ubc18 Ad exchange\ub85c \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \ucd5c\uace0 \uc218\uc775\uc744 \ubcf4\uc7a5<\/td><\/tr>
\uad6d\ub0b4<\/td>\uc5d1\uc140\ube44\ub4dc<\/td>\uad6d\ub0b4 \ucd5c\ub300 SSP \ud50c\ub7ab\ud3fc. \ubaa8\ubc14\uc77c, OTT\/CTV \ub4f1\uc758 \ub9e4\uccb4 \uc218\uc775\ud654 \uc194\ub8e8\uc158 \ub2e4\uc591\ud55c \uace0\uc815\ub2e8\uac00 \ubc0f RTB \ub4f1 \ub2e4\uc591\ud55c \uac70\ub798 \ubc29\uc2dd\uc744 \uc9c0\uc6d0.<\/td><\/tr>
\uc560\ub4dc\ud31d\ucf58\ubaa8\ub124\ud0c0\uc774\uc988<\/td>First Price Auction\uacfc \uc778\uc571 \ud5e4\ub354\ube44\ub529\uc744 \uad6d\ub0b4 \ucd5c\ucd08\ub85c \uc2dc\uc791<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

4) \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5\uaddc\ubaa8(\ub9e4\ucd9c\uc561\uacfc \uc2dc\uc7a5\uc810\uc720 \ucd94\uc815)<\/p>\n\n\n\n

\uc55e\uc11c \ub17c\uc758\ud55c \uac83\ucc98\ub7fc \ubaa8\ubc14\uc77c \uad11\uace0\uc2dc\uc7a5\uc5d0 \ucc38\uc5ec\ud558\ub294 \uc2dc\uc7a5\ucc38\uc5ec\uc790\uc758 \uc131\uaca9\uc744 \uba85\ud655\ud558\uac8c \uad6c\ubd84\ud558\uae30 \uc5b4\ub824\uc6b8 \ubfd0 \uc544\ub2c8\ub77c \uc774\ub4e4\uc758 \ub9e4\ucd9c \uaddc\ubaa8\uc640 \uc810\uc720\uc728\uc744 \uc815\ud655\ud788 \uc54c\uae30\ub294 \uc0ac\uc2e4\uc0c1 \ubd88\uac00\ub2a5\ud558\ub2e4. \uacf5\uc2e0\ub825 \uc788\ub294 \ud1b5\uacc4\uc790\ub8cc\uac00 \uc9d1\uacc4\ub418\uc5b4 \ubc1c\ud45c\ub418\uc9c0 \uc54a\uc544 \ucd94\uc815\uc73c\ub85c \uc774\ub97c \ud655\uc778\ud560 \uc218 \ubc16\uc5d0 \uc5c6\ub2e4. \uc774\ub294 \uae00\ub85c\ubc8c \ube45\ud14c\ud06c\uae30\uc5c5\uc778 \uad6c\uae00\uacfc \uba54\ud0c0 \ub4f1 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4\uc758 \ub9e4\ucd9c\uc774 \uacf5\uac1c\ub418\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc774\ub2e4. \ub2e4\ub9cc, 2021\ub144 \uc6b0\ub9ac\ub098\ub77c \uc628\ub77c\uc778\uad11\uace0 \uc2dc\uc7a5\uc744 8\uc870 36\uc5b5 \uc6d0\uc73c\ub85c \ubcf4\uace0 \uc774\uc911 \ubaa8\ubc14\uc77c 6\uc870 2,239\uc5b5\uc744 \uc2dc\uc7a5\uc73c\ub85c \ubcf8\ub2e4\uba74 \uc774\ub97c \ubaa8\uc218\ub85c <\ud45c 4>\uc640 \uac19\uc774 \ucd94\uc815\ud574 \ubcfc \uc218 \uc788\ub2e4. \ucd1d\uc561\ub9cc\uc744 \ub193\uace0 \uad6c\uae00\uc758 \ucd94\uc815\uc810\uc720\uc728\uc744 \ub300\uc785\ud558\uba74 \ub2e4\uc74c \ud45c\uc640 \uac19\uc774 \uad6c\uae00\uc758 \uad6d\ub0b4 \ub9e4\ucd9c\uc740 PC 1\uc870 4,238\uc5b5 \uc6d0, \ubaa8\ubc14\uc77c 4\uc870 9,797\uc5b5 \uc6d0 \ucd1d 6\uc870 4,029\uc5b5 \uc6d0\uc73c\ub85c \uc608\uce21\ud560 \uc218 \uc788\ub2e4. \ub2e4\ub9cc \uc774 \uc608\uce21\uc740 \ucd94\uc815\uce58\uc774\ubbc0\ub85c \uc870\uc2ec\uc2a4\ub7fd\uac8c \ud574\uc11d\ud574\uc57c \ud55c\ub2e4.<\/p>\n\n\n\n

<\ud45c 4> \uad6c\uae00\uc758 \uc628\ub77c\uc778\uad11\uace0 \ub9e4\ucd9c \ucd94\uc815<\/p>\n\n\n\n

\uc628\ub77c\uc778\uad11\uace0<\/td>\ucd1d \uad11\uace0\ube44<\/td>\uad6c\uae00\uc758 \uad11\uace0\ube44<\/td><\/tr>
PC<\/td>1\uc870 7,797\uc5b5 \uc6d0<\/td>1\uc870 4,238\uc5b5 \uc6d0<\/td><\/tr>
\ubaa8\ubc14\uc77c<\/td>6\uc870 2,239\uc5b5 \uc6d0<\/td>4\uc870 9,791\uc5b5 \uc6d0<\/td><\/tr>
\uacc4<\/td>8\uc870 36\uc5b5 \uc6d0<\/td>6\uc870 4,028\uc5b5 \uc6d0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u203b\ub2e8, 2021\ub144 \uae30\uc900\uc774\uba70 \uad6c\uae00\uc758 \uc810\uc720\uc728\uc744 80%\ub85c \uc0b0\uc815\ud568 \uac83\uc784.<\/p>\n\n\n\n

\uae00\ub85c\ubc8c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \ub9e4\ucd9c\uc744 \uc81c\uc678\ud558\uace0 \ud30c\uc545\ud55c\ub2e4\uba74 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \ub9e4\ucd9c\uc740 \ucd5c\ub300 5\ucc9c\uc5b5 \uc6d0 \uc774\ub0b4\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc8fc\uc694 \ub9e4\ucd9c \ubc1c\uc0dd\uc740 \uce74\uce74\uc624 \uc560\ub4dc\ud54f, \uc778\ub77c\uc774\ud50c \ubaa8\ube44\uc628, FSN \uce74\uc6b8\ub9ac, \ub098\uc2a4\ubbf8\ub514\uc5b4 \uc560\ub4dc\ud328\ucee4, \uba54\uc870\ubbf8\ub514\uc5b4 \ub9e8\ud50c\ub7ec\uc2a4 \ub4f1 \uad6d\ub0b4\uae30\uc5c5 \ub9e4\ucd9c\uc758 \ud569\uc774\uba70, \uadf8 \uc678 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \ub9e4\ucd9c \uaddc\ubaa8 100\uc5b5 \ubbf8\ub9cc\uc774\ub77c\uace0 \ucd94\uc815\ub41c\ub2e4. DSP\uc640 SSP \ud569\uc0b0\ud558\uc5ec \ub9e4\ucd9c\uc744 \uc0b0\uc815\ud558\uba74 \uac01\uac01 DSP \uc2dc\uc7a5 \uc57d 5\ucc9c\uc5b5 \uc6d0\uc73c\ub85c \ucd94\uc815\ub418\uba70, SSP\uc758 \ub9e4\ucd9c\uc740 DSP \ubc0f \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \ub9e4\ucd9c\uc774 \ubc18\uc601\ub418\ubbc0\ub85c, \ubcc4\ub3c4\ub85c \ucd94\uc815\ud560 \uc758\ubbf8\uac00 \uc5c6\ub2e4(<\ud45c 9> \ucc38\uc870).<\/p>\n\n\n\n

\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \uad6c\uae00\uacfc \uad6c\uae00 \uc774\uc678\uc758 \uacbd\uc7c1\uc790\ub85c \ub193\uace0 \uc0b4\ud3b4\ubcf4\uba74 \ub9e4\ucd9c \uc810\uc720\uc728\uc5d0 \ub300\ud55c \uc9c0\ud45c\ub294 \ubcc4\ub3c4\ub85c \ub098\uc640 \uc788\uc9c0 \uc54a\uc73c\ub098, \uc2dc\uc7a5\uc5d0\uc11c \uad11\uace0 \ub178\ucd9c \ube44\uc911\uc744 \ud1b5\ud574 \uc810\uc720\uc728\uc744 \uc720\ucd94\ud558\uba74, In-Stream Video\ub294 90% \uc774\uc0c1 \uad6c\uae00\uc774 \uc810\uc720\ud558\ub294 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4. \uc774\ub294 \uac15\ub825\ud55c \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc\uc778 \uc720\ud29c\ube0c \ub54c\ubb38\uc774\ub2e4. Out-Stream Video\uc5d0\uc11c \uad6c\uae00\uc740 \uc57d 50% \ub0b4\uc678\uc758 \ub178\ucd9c \ube44\uc911\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \ucd94\uc815\ub41c\ub2e4. \ubc30\ub108 \ud615\ud0dc\uc758 DA\uc640 \ub124\uc774\ud2f0\ube0c \ubc30\ub108 \ud615\ud0dc\ub294 \ucd5c\ub300 50%\uc758 \ub178\ucd9c \ube44\uc911\uc744 \ubcf4\uc77c \uac83\uc774\ub2e4.<\/p>\n\n\n\n

<\ud45c 5> \ubaa8\ubc14\uc77c \uad11\uace0\uc2dc\uc7a5 \uad6c\uae00\uacfc \uad6c\uae00 \uc774\uc678\uc758 \uc2dc\uc7a5\uc810\uc720\uc728(\ucd94\uc815)<\/p>\n\n\n\n

\uc2dc\uc7a5\ucc38\uc5ec\uc790 \uad6c\ubd84<\/td>\uc778\uc2a4\ud2b8\ub9bc \ube44\ub514\uc624<\/td>\uc544\uc6c3\uc2a4\ud2b8\ub9bc \ube44\ub514\uc624<\/td><\/tr>
\uad6c\uae00<\/td>90%<\/td>50%<\/td><\/tr>
\uad6c\uae00 \uc774\uc678<\/td>10%<\/td>50%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\uad6d\ub0b4 \uc560\ub4dc\ud14c\ud06c \uc11c\ube44\uc2a4 \ubc0f \ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc740 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c(ad network)\ub97c \uc911\uc2ec\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc73c\uba70, \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uae30\ubc18\uc73c\ub85c \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub4e4\uc774 \ud65c\uc131\ud654\ub418\uace0 \uc788\ub2e4. \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\ub294 \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub9cc\uc744 \uc804\ubb38\uc801\uc73c\ub85c \uc81c\uacf5\ud558\uace0 \uc6b4\uc601\ud558\ub294 \uc804\ubb38 \ud50c\ub7ab\ud3fc\uc0ac\uc5c5\uc790\ub4e4\uc774 \ub2e4\uc218 \ud3ec\uc9c4\ud558\uace0 \uc788\ub2e4. \ud2b9\ud788 \uace0\ub3c4\ud654\ub41c \uae30\uc220\uc744 \ubcf4\uc720\ud55c \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\ub4e4\uc774 \uad6d\ub0b4\ub85c \ub2e4\uc218 \uc9c4\ucd9c\ud55c \uc0c1\ud669\uc774\uba70, \uc774\uc5d0 \ub530\ub77c \ud5a5\ud6c4 \uc2dc\uc7a5 \ub0b4\uc5d0\uc11c\uc758 \uae30\uc220\/\uc11c\ube44\uc2a4 \uacbd\uc7c1 \ub4f1\uc774 \uc608\uc0c1\ub41c\ub2e4. \uad6d\ub0b4\uc5d0\uc11c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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