{"id":435,"date":"2024-08-19T10:34:45","date_gmt":"2024-08-19T10:34:45","guid":{"rendered":"https:\/\/www.adtechlab.org\/?p=435"},"modified":"2024-08-28T07:47:52","modified_gmt":"2024-08-28T07:47:52","slug":"%ea%b5%ac%ea%b8%80%ec%9d%98-%ea%b4%91%ea%b3%a0%ed%94%8c%eb%9e%ab%ed%8f%bc-%ed%98%84%ed%99%a9","status":"publish","type":"post","link":"https:\/\/www.adtechlab.org\/?p=435","title":{"rendered":"\uad6c\uae00(Google)\uc758 \uc560\ub4dc\ud14c\ud06c \uc0dd\ud0dc\uacc4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\uad6c\uae00\uc758 \uc560\ub4dc\ud14c\ud06c \uc0dd\ud0dc\uacc4<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00\uc758 \uc560\ub4dc\ud14c\ud06c \uc0dd\ud0dc\uacc4\ub294 \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc774 \ub458\uc744 \uc774\uc5b4\uc8fc\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3ec\ud568\ud55c\ub2e4. \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc560\ub4dc \uc11c\ubc84\uc778 GAM\uacfc \uad11\uace0 \ud310\ub9e4\ud50c\ub7ab\ud3fc\uc778 \uad6c\uae00 \uc560\ub4dc\ubab9\uc774 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c\ub294 \uc140\ud504\uc11c\ube44\uc2a4 \uc628\ub77c\uc778\uad11\uace0 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc778 \uad6c\uae00 \uc560\uc988\uc640 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789 \uc2dc\uc2a4\ud15c\uc5d0 \ud3ec\ud568\ub41c DSP\uc778 DV360\uc774 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc0ac\uace0\ud30c\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c\ub294 AdX(Double Click Ad Exchange)\uac00 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\ud45c 1&gt; \uad6c\uae00\uc758 \uc560\ub4dc\ud14c\ud06c \uc0dd\ud0dc\uacc4<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\ucc38\uc5ec\uc790<\/td><td>\uad6c\uae00\uc758 \ud50c\ub7ab\ud3fc<\/td><td>\uc124\uba85<\/td><\/tr><tr><td rowspan=\"3\">\ud37c\ube14\ub9ac\uc154(\uc571\uac1c\ubc1c\uc790)<\/td><td>GAM(\uad6c DFP)<\/td><td>\uad6c\uae00 \uc560\ub4dc \uc11c\ubc84<\/td><\/tr><tr><td>AdMod<\/td><td>\uad11\uace0 \ud310\ub9e4\ud50c\ub7ab\ud3fc<\/td><\/tr><tr><td>AdMob Mediation<\/td><td>\uc778\uc571 \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc<\/td><\/tr><tr><td rowspan=\"2\">\uad11\uace0\uc8fc<\/td><td>\uad6c\uae00 \uc560\uc988<\/td><td>\uad11\uace0 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc<\/td><\/tr><tr><td>DV360<\/td><td>\uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc<\/td><\/tr><tr><td>\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4<\/td><td>AdX(Double Click Ad Exchange)<\/td><td>RTB \ubc29\uc2dd \uac70\ub798\uc2dc\uc7a5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"205\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname05.bmp\" alt=\"\" class=\"wp-image-446\" srcset=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname05.bmp 580w, https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname05-300x106.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\uadf8\ub9bc 1&gt; \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800 (Google Ad Manager : GAM)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98 : 20220114_195_0_States Third Amended Complaint<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uad6c\uae00\uc5d0\uc11c \uac1c\ubc1c\ud55c \uc885\ud569 \uad11\uace0\uad00\ub9ac \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc774\ub294 \ud37c\ube14\ub9ac\uc154, \uad11\uace0\uc8fc \ubc0f \uad11\uace0\ub300\ud589\uc0ac\uac00 \ub514\uc9c0\ud138 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac, \uc81c\uacf5 \ubc0f \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uc758 \uc5ed\ud560\uc744 \ud55c\ub2e4. 2022\ub144\uc5d0 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uc774\uc804\uc5d0 \ubd84\ub9ac\ub418\uc5c8\ub358 \ub450 \ud50c\ub7ab\ud3fc\uc778 DFP(DoubleClick For Publishers)\uc640 DoubleClick Ad Exchange\uc758 \uae30\ub2a5\uc744 \ud1b5\ud569\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00\uc774 \uc560\ub4dc \uc11c\ubc84 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud558\uae30 \uc804\uc5d0 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \ubc29\uc2dd\uc744 \ud1b5\uc81c\ud588\uc73c\ub098 \uc9c0\uae08\uc740 \uad6c\uae00\uc774 GAM(\uad6c\uae00 Ad Manager)\uc744 \uc55e\uc138\uc6cc \uc560\ub4dc \uc11c\ubc84 \uc2dc\uc7a5\uc744 \ub3c5\uc810\ud558\uace0 \uc788\ub2e4. \uad6c\uae00\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ucd5c\uc801\ud654 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud53c\ube14\ub9ac\uc154\uc758 \uc778\ubca4\ud1a0\ub9ac \uc785\ucc30 \uc2dc\uc7a5\uc5d0\uc11c \ub2e4\ub978 \uc560\ub4dc \uc11c\ubc84\ubcf4\ub2e4 \uc55e\uc11c\uc788\ub2e4. \ud604\uc7ac \ubbf8\uad6d\uc5d0\uc11c \ubaa8\ub4e0 \uc8fc\uc694 \ud37c\ube14\ub9ac\uc154\ub4e4(\uc608, USA Today, ESPN, CBS, TIME, WALMART, WEATHER.COM)\uc740 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub97c \uc0ac\uc6a9\ud55c\ub2e4. \uad6c\uae00\uc740 GAM\uc744 \uc774\uc6a9\ud574 \ub9e4\uccb4\uc0ac\ub4e4\uc774 \uc790\uc2e0\ub4e4\uc758 \uad11\uace0\ub780(inventory)\uc774 \uc5b4\ub5a4 \uad11\uace0\uc8fc\uc5d0\uac8c, \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ud310\ub9e4\ub420 \uac83\uc778\uc9c0\uc5d0 \uad00\ud55c \uaddc\uce59\uc744 \uc124\uc815\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc628\ub77c\uc778\uad11\uace0 \ud310\ub9e4\ub97c \uc6b4\uc601\ud574 \ub514\uc9c0\ud138 \uad11\uace0 \uac70\ub798\uacfc\uc815\uc5d0\uc11c \uc2dc\uc7a5\uc9c0\ubc30\uc801 \uc9c0\uc704\ub97c \ub0a8\uc6a9\ud55c\ub2e4\ub294 \ub17c\ub780\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(1) \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \uc8fc\uc694 \uae30\ub2a5\uacfc \uc5ed\ud560<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154 \ubaa8\ub450\uc5d0\uac8c \ub514\uc9c0\ud138 \uad11\uace0 \uacf5\uac04\uc758 \ud6a8\uc728\uc801\uc778 \uad6c\ub9e4 \ubc0f \ud310\ub9e4\ub97c \uc9c0\uc6d0\ud55c\ub2e4. \ub530\ub77c\uc11c \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\uc758 \uc885\ud569\uc801 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \ub2e4\uc74c\uacfc \uac19\uc774 \uc791\ub3d9\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uba3c\uc800 \ud37c\ube14\ub9ac\uc154 \uce21\uba74\uc5d0\uc11c \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \uccab\uc9f8, \ud37c\ube14\ub9ac\uc154\ub294 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4. \ud37c\ube14\ub9ac\uc154\ub294 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub97c \uc774\uc6a9\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \ubaa8\ubc14\uc77c \uc571\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \uc790\uc0b0 \uc804\uccb4\uc5d0\uc11c \ub514\uc2a4\ud50c\ub808\uc774, \ub3d9\uc601\uc0c1, \ubaa8\ubc14\uc77c \uad11\uace0\ub97c \ube44\ub86f\ud55c \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uad00\ub9ac\ud558\uace0 \uac8c\uc7ac\ud560 \uc218 \uc788\ub2e4. \ub458\uc9f8, \ud37c\ube14\ub9ac\uc154\ub294 \uc778\ubca4\ud1a0\ub9ac \uad00\ub9ac\ub97c \ud560 \uc218 \uc788\ub2e4. \ud37c\ube14\ub9ac\uc154\ub294 \uad11\uace0 \uac8c\uc7ac\uc704\uce58 \uc9c0\uc815, \ud0c0\uac9f\ud305 \uae30\uc900 \uc815\uc758, \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub300\ud55c \uad11\uace0 \uac8c\uc7ac \uad00\ub9ac \ub4f1 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc81c\uc5b4\ud558\uace0 \uad6c\uc131\ud560 \uc218 \uc788\ub2e4. \uc14b\uc9f8, \ud37c\ube14\ub9ac\uc154\ub294 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub97c \uc0ac\uc6a9\ud558\uc5ec 1\ucc9c \uba85 \ub3c4\ub2ec \ube44\uc6a9(CPM), \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC), \ud68d\ub4dd\ub2f9 \ube44\uc6a9(CPA)\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uac00\uaca9 \ubaa8\ub378\uc744 \ud1b5\ud574 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \uad6c\uae00 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \ud1b5\ud569\uc744 \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uc8fc \uce21\uba74\uc5d0\uc11c \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \uccab\uc9f8, \uad11\uace0\uc8fc\ub294 \uad11\uace0\ucea0\ud398\uc778\uc744 \uc608\uc57d\ud558\uace0 \uad11\uace0\uac00 \uac8c\uc7ac\ub420 \uc2dc\uae30\uc640 \uc704\uce58\ub97c \uc9c0\uc815\ud560 \uc218 \uc788\ub2e4. \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uac8c\uc7ac\ube48\ub3c4 \uc124\uc815 \ubc0f \uac04\uaca9\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uad11\uace0 \uac8c\uc7ac \uc635\uc158\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \ub458\uc9f8, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uc815\uad50\ud55c \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \uc778\uad6c\ud1b5\uacc4, \uc9c0\uc5ed, \uad00\uc2ec\ubd84\uc57c \ubc0f \uae30\ud0c0 \uae30\uc900\uc744 \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub2e4. \uc14b\uc9f8, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uad6c\uae00 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\uc640 \ud1b5\ud569\uc744 \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0\ub97c \uc9c0\uc6d0\ud55c\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c \uc2e4\uc2dc\uac04 \uc785\ucc30(RTB)\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\uc790\ubcc4\ub85c \uad11\uace0 \uc9c0\uba74\uc5d0 \ub300\ud574 \uc785\ucc30\ud560 \uc218 \uc788\ub2e4. \ub137\uc9f8, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uac15\ub825\ud55c \ubd84\uc11d \ubc0f \ubcf4\uace0 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc131\uacfc, \uc0ac\uc6a9\uc790 \ucc38\uc5ec \ubc0f \uae30\ud0c0 \uc8fc\uc694 \uc9c0\ud45c\ub4e4\uc744 \ubd84\uc11d\ud558\uc5ec \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774\ub7f0 \ubd84\uc11d \ub370\uc774\ud130\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\uac00 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \ub2e4\uc12f\uc9f8, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc5d0 \uac78\uccd0 \uad50\ucc28 \ud654\uba74(cross-screen) \uad11\uace0\ub97c \uc9c0\uc6d0\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \ub370\uc2a4\ud06c\ud1b1, \ud734\ub300\uae30\uae30 \ubc0f \uae30\ud0c0 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \uc7a5\ub2e8\uc810\uc744 \ud3c9\uac00\ud560 \ub54c\ub294 \uad6c\uccb4\uc801\uc778 \uad11\uace0 \ubaa9\ud45c, \uc608\uc0b0, \ud0c0\uac9f \uace0\uac1d\uc744 \uace0\ub824\ud558\uace0, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \ucd5c\uc2e0 \uae30\ub2a5 \uc5c5\ub370\uc774\ud2b8 \uad6c\uae00\uc758 \uc815\ucc45 \ubcc0\ud654 \ub4f1\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \uc7a5\uc810\uc740 \uccab\uc9f8, \ud0c0\uac9f\uc5d0 \ub300\ud55c \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\ub2e4. \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \ubc29\ub300\ud55c \ub124\ud2b8\uc6cc\ud06c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0\uc11c \ud06c\uace0 \ub2e4\uc591\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub2e4. \ub458\uc9f8, \uace0\uae09 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc591\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\ub85c \ud558\uc5ec\uae08 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6d0\ud558\ub294 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uad11\uace0 \uba54\uc2dc\uc9c0\ub97c \ub178\ucd9c\uc2dc\ud0ac \uc218 \uc788\uac8c \ud574\uc900\ub2e4. \uc14b\uc9f8, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \ub514\uc2a4\ud50c\ub808\uc774, \ube44\ub514\uc624, \ubaa8\ubc14\uc77c\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc9c0\uc6d0\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ud615\uc2dd\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub610\ud55c, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uac15\ub825\ud55c \ubd84\uc11d \ubc0f \ubcf4\uace0 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \uad11\uace0\uc131\uacfc \ubc0f \uc0ac\uc6a9\uc790 \ucc38\uc5ec\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\ud3b8, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc5d0 \ub300\ud55c \uac00\uc7a5 \ud070 \ube44\ud310\uc740 \uacbd\uc7c1 \uac70\ub798\uc18c\uc5d0 \ub300\ud55c \uc804\uc1a1\uae30\ub2a5\uc744 \uc81c\uc5b4\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774\ub2e4. \uad6c\uae00\uc758 \ub3c5\uc810 \uc9c0\uc704 \ud574\ub2f9 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc5b4\ub290 \uac70\ub798\uc18c\uac00 \ub300\ubd80\ubd84\uc758 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc785\ucc30\ud560 \uc218 \uc788\ub294\uc9c0 \uc81c\uc5b4\ud560 \uc218 \uc788\ub2e4. \uac1c\ubc29\ub41c \uc6f9\uc5d0\uc11c. \uad6c\uae00\uc740 \uc790\uccb4 \uc81c\uc5b4 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud574\ub2f9 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc790\uc2e0\uc774 \uc18c\uc720\ud55c \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\ub85c \uba3c\uc800 \uc804\uc1a1\ud55c\ub2e4. \uadf8 \uacb0\uacfc, \uad6c\uae00\uc740 \uc2dc\uc7a5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uad11\uace0 \uac70\ub798\uc18c\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \uad11\uace0 \uac8c\uc7ac\uc758 \ub3c5\uc810 \uc704\uce58\ub85c \uc778\ud574 \ud37c\ube14\ub9ac\uc154\uc640 \ub0b4\uc7ac\uc801\uc778 \uc774\ud574 \uc0c1\ucda9\uc774 \ubc1c\uc0dd\ud55c\ub2e4. \uad6c\uae00\uc740 \ubc29\ud654\ubcbd\uc774\ub098 \uae30\ud0c0 \ub0b4\ubd80\uc801\uc778 \ud1b5\uc81c\ub97c \ud1b5\ud574 \uc774\ub7ec\ud55c \ud37c\ube14\ub9ac\uc154\uc640 \uc774\ud574 \uc0c1\ucda9\uc744 \uad00\ub9ac\ud558\ub294 \uac83\ubcf4\ub2e4 \uc801\uadf9\uc801\uc73c\ub85c \uadf8\uac83\uc744 \uc545\uc6a9\ud55c\ub2e4\uace0 \ube44\ud310\uc744 \ubc1b\uace0 \uc788\ub2e4. \ub2e4\uc74c &lt;\uadf8\ub9bc 2&gt;\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uad6c\uae00\uc758 \uc560\ub4dc \uc11c\ubc84\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac\ub97c \ub2e4\uc74c\uc73c\ub85c \uc804\uc1a1\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"523\" height=\"285\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname06.bmp\" alt=\"\" class=\"wp-image-447\" srcset=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname06.bmp 523w, https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname06-300x163.jpg 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\uadf8\ub9bc 2&gt; \uad6c\uae00\uc758 \uad11\uace0 \uc11c\ubc84\uc640 \uad6c\uae00 \uac70\ub798\uc18c \ubc0f \uae30\ud0c0 \ud310\ub9e4 \ucc44\ub110<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98 : 20220114_195_0_States Third Amended Complaint<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \uad11\uace0\uc8fc\uac00 \uc9c0\ubd88\ud558\ub294 \uad11\uace0\ube44\uc6a9\uc740 \uc785\ucc30 \uacbd\uc7c1 \ubc0f \uae30\ud0c0 \uc694\uc778\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\ub098 \ud0c0 \ud50c\ub7ab\ud3fc\uc5d0 \ube44\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \ub192\ub2e4\ub294 \ube44\ud310\uc744 \ubc1b\uace0 \uc788\ub2e4. \ud2b9\ud788 \ud2c8\uc0c8\uc2dc\uc7a5\uc5d0\uc11c \ub3d9\uc77c\ud55c \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \uc785\ucc30 \uacbd\uc7c1\uc744 \ud558\ub294 \uacbd\uc6b0\uc5d0 \uc774\ub7f0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc678\uc5d0\ub3c4 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub294 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uc774 \ubcf5\uc7a1\ud558\uc5ec \uc804\ubb38\uac00\uac00 \uc544\ub2cc \uc77c\ubc18 \uc0ac\uc6a9\uc790, \ud2b9\ud788 \ucd08\ubcf4\uc790\uac00 \uc804\uccb4 \uae30\ub2a5\uc744 \uc774\ud574\ud558\ub294 \ub370 \uc2dc\uac04\uc774 \ud544\uc694\ud558\uba70, \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc5d0\ub9cc \uc758\uc874\ud558\uac8c \ub418\uba74 \uad6c\uae00\uc758 \uc815\ucc45, \uc54c\uace0\ub9ac\uc998 \ubcc0\uacbd \ub610\ub294 \uc11c\ube44\uc2a4 \uc911\ub2e8\uacfc \uac19\uc740 \uc0ac\ud0dc\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154 \ubaa8\ub450\uc5d0\uac8c \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4. \ub610\ud55c, \uad6c\uae00\uc774 \uc628\ub77c\uc778\uad11\uace0\uc2dc\uc7a5\uc744 \uc8fc\ub3c4\ud558\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638, \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub530\ub978 \uad11\uace0 \ud0c0\uac9f\ud305 \uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \uc788\uc744 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) \uad6c\uae00 \uc560\ub4dc\ubab9 (Google AdMob)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b\uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \uad6c\uae00\uc774 \uc81c\uacf5\ud558\ub294 \uad11\uace0 \uc11c\ube44\uc2a4 \uc911 \ud558\ub098\ub85c, \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac1c\ubc1c\uc790\ub4e4\uc774 \uc790\uc2e0\uc758 \uc571\uc5d0\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uc5ec \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc774\ub2e4. \uc560\ub4dc\ubab9\uc744 \uc0ac\uc6a9\ud558\uba74 \uac1c\ubc1c\uc790\uac00 \uc571\uc5d0 \uad11\uace0\ub97c \uc27d\uac8c \uad6c\ud604\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc5d0\uac8c \ud3ed\ub113\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc560\ub4dc\ubab9 \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc9c0\uc6d0\ud558\uace0 \uad11\uace0 \ub9de\ucda4\ud654, \ud0c0\uac9f\ud305 \ubc0f \uc131\uacfc \ucd94\uc801\uc744 \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub4e4\uc740 \uad6c\uae00 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub2e4. \uad11\uace0\uc8fc\ub294 \ubc30\ub108, \uccab \ud654\uba74 \uacf5\uc9c0, \ub3d9\uc601\uc0c1\uad11\uace0, \ub124\uc774\ud2f0\ube0c \uad11\uace0, \uc804\uba74\uad11\uace0\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc571\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \uc8fc\ub85c CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9), CPM(\ucc9c \uba85\ub2f9 \ube44\uc6a9), CPI(\uc124\uce58\ub2f9 \ube44\uc6a9) \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0\ube44\uc6a9 \uc9c0\ubd88 \ubc29\uc2dd\uc744 \uc9c0\uc6d0\ud558\uba70, \uad11\uace0 \ucf58\ud150\uce20\ub294 \uc0ac\uc6a9\uc790\uc758 \ucde8\ud5a5\uacfc \uad00\uc2ec\uc5d0 \uae30\ubc18\ud558\uc5ec \uc815\uad50\ud558\uac8c \ud0c0\uac9f\ud305 \ub418\uc5b4 \ud45c\uc2dc\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(1) \uad6c\uae00 \uc560\ub4dc\ubab9\uc758 \uc791\ub3d9\ubc29\uc2dd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \uc571 \uac1c\ubc1c\uc790\uac00 Android \ubc0f iOS \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uad11\uace0\ub97c \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud560 \ubc29\ubc95\uc744 \uc81c\uacf5\ud55c\ub2e4. \uad6c\uae00 \uc560\ub4dc\ubab9\uc758 \uc791\ub3d9\ubc29\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uccab\uc9f8, \uc571 \uac1c\ubc1c\uc790\ub294 \uad6c\uae00\uc774 \uc81c\uacf5\ud558\ub294 \uc560\ub4dc\ubab9 SDK(\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c \ud0a4\ud2b8)\ub97c \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uc124\uce58\ud55c\ub2e4. \uc774 SDK\ub294 \uc548\ub4dc\ub85c\uc774\ub4dc\uc640 iOS\ub97c \ubaa8\ub450 \uc9c0\uc6d0\ud558\uba70, SDK\uc5d0\ub294 \uc571 \ub0b4\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c, \ub9ac\uc18c\uc2a4 \ubc0f \ub77c\uc774\ube0c\ub7ec\ub9ac\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, SDK\ub97c \ud1b5\ud569\ud55c \ud6c4 \uac1c\ubc1c\uc790\ub294 \uc560\ub4dc\ubab9 \uacc4\uc815\uc5d0 \u2018\uad11\uace0 \ub2e8\uc704\u2019\ub97c \ub9cc\ub4e0\ub2e4. \uad11\uace0 \ub2e8\uc704\ub294 \uc571 \ub0b4\uc5d0\uc11c \uad11\uace0\uac00 \ud45c\uc2dc\ub420 \uacf5\uac04\uc744 \uc815\uc758\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uc0ac\uc6a9\uc790\uac00 \uc571\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\uba74 \uc571\uc5d0\uc11c \uc560\ub4dc\ubab9 \ub124\ud2b8\uc6cc\ud06c\ub85c \uad11\uace0 \uc694\uccad\uc774 \uc804\uc1a1\ub418\uc5b4 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uacf5\uac04\uc774 \uc788\uc74c\uc744 \ub098\ud0c0\ub0b8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uacf5\uac04\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub824\ub294 \uad11\uace0\uc8fc\ub97c \ub300\uc0c1\uc73c\ub85c \uacbd\ub9e4\ub97c \uc2e4\uc2dc\ud55c\ub2e4. \uad11\uace0\uc8fc\ub294 \uad11\uace0 \uac8c\uc7ac \uae30\ud68c\ub97c \uc5bb\uae30 \uc704\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc785\ucc30\uc5d0 \ucc38\uc5ec\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc12f\uc9f8, \uacbd\ub9e4\uc5d0\uc11c \ub099\ucc30\ub41c \uad11\uace0\ub294 \uc0ac\uc6a9\uc790\uc758 \uae30\uae30\uc5d0 \uac8c\uc7ac\ub418\uace0 \uc571 \ub0b4\uc5d0 \ud45c\uc2dc\ub41c\ub2e4. \uc560\ub4dc\ubab9\uc740 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uac00\ub2a5\uc131\uc774 \ud070 \uad11\uace0 \uc9c0\uba74\uc744 \uacb0\uc815\ud55c\ub2e4. \uc774\ub54c \uad11\uace0\ud615\uc2dd\uc740 \ubc30\ub108 \uad11\uace0, \uc804\uba74\uad11\uace0, \ubcf4\uc0c1\ud615 \uad11\uace0, \ub124\uc774\ud2f0\ube0c \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc774 \ub420 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\uc12f\uc9f8, \uc0ac\uc6a9\uc790\ub294 \ud45c\uc2dc\ub41c \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uace0 \uad00\ub828\uc131\uc774 \uc788\uac70\ub098 \ud765\ubbf8\ub86d\ub2e4\uace0 \uc0dd\uac01\ud558\uba74 \uad11\uace0\ub97c \ud074\ub9ad\ud55c\ub2e4. \uc989 \uc0ac\uc6a9\uc790\ub294 \uac8c\uc7ac\ub41c \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uc5ec \uc7a0\uc7ac\uc801\uc778 \ud074\ub9ad\uc774\ub098 \uae30\ud0c0 \ucc38\uc5ec(engagement)\ub85c \uc774\uc5b4\uc9c4\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\uacf1\uc9f8, \uac1c\ubc1c\uc790\ub294 \uad11\uace0 \uc720\ud615 \ubc0f \uad11\uace0\uc8fc\uc758 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC), 1\ucc9c \uba85\ub2f9 \ub178\ucd9c \ube44\uc6a9(CPM) \ub610\ub294 \ud68d\ub4dd\ub2f9 \ube44\uc6a9(CPA)\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \uc218\uc775\uc744 \uc5bb\ub294\ub2e4. \uc774\ub54c \uc560\ub4dc\ubab9\uc740 \uacb0\uc81c \ud504\ub85c\uc138\uc11c\ub97c \ucc98\ub9ac\ud558\uace0, \ud569\uc758\ub41c \uacb0\uc81c \ubaa8\ub378\uc774 \ub530\ub77c \uac1c\ubc1c\uc790\uc5d0\uac8c \uc218\uc775\uc744 \ubc30\ubd84\ud55c\ub2e4. \uc218\uc775\ubc30\ubd84\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc6d4 \ub2e8\uc704\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\ub35f\uc9f8, \uc560\ub4dc\ubab9\uc740 \ub178\ucd9c \uc218, \ud074\ub9ad \uc218, \ucc3d\ucd9c\ub41c \uc218\uc775 \ubc0f \uae30\ud0c0 \uad00\ub828 \uce21\uc815\ud56d\ubaa9 \uce21\uba74\uc5d0\uc11c \uad11\uace0 \uc131\uacfc\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \ubd84\uc11d \ubc0f \ubcf4\uace0 \ub3c4\uad6c\ub97c \uac1c\ubc1c\uc790\uc5d0\uac8c \uc81c\uacf5\ud55c\ub2e4. \uc774 \uc815\ubcf4\ub294 \uac1c\ubc1c\uc790\uac00 \uad11\uace0 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ud649\uc9f8, \uc560\ub4dc\ubab9\uc740 \ubbf8\ub514\uc5d0\uc774\uc158 \uae30\ub2a5\uc744 \ud1b5\ud574 \uac1c\ubc1c\uc790\uac00 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud569\ud558\uc5ec \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uac8c \ud574\uc900\ub2e4. \uc989 \uc560\ub4dc\ubab9\uc5d0 \ud45c\uc2dc\ud558\uae30\uc5d0 \uc801\ud569\ud55c \uad11\uace0\uac00 \uc5c6\ub294 \uacbd\uc6b0 \ubbf8\ub514\uc5d0\uc774\uc158 \uc2dc\uc2a4\ud15c\uc774 \ub2e4\ub978 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uad11\uace0\ub97c \uc694\uccad\ud558\uc5ec \uad11\uace0 \uacf5\uac04\uc744 \ucc44\uc6cc\uc900\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2) \uad6c\uae00 \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc\ubab9(AdMob) \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \ubaa8\ubc14\uc77c \uc571 \uac1c\ubc1c\uc790\uac00 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uc694\uccad\uc744 \ubbf8\ub514\uc5d0\uc774\uc158 \ud558\uc5ec \uad11\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\uae00 \uc560\ub4dc\ubab9\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc774\ub2e4. \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \ub610\ub294 \uc218\uc694 \uc18c\uc2a4\uc758 \uad11\uace0 \uc804\ub2ec\uc744 \uad00\ub9ac\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc2dc\uc2a4\ud15c \ud639\uc740 \uae30\uc220\uc774\ub2e4. \uc989 \uc571 \ud37c\ube14\ub9ac\uc154\uc640 \uc571 \uac1c\ubc1c\uc790\uac00 \ub2e8\uc77c \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ucd5c\uc801\ud654\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ud504\ub85c\uc138\uc2a4\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \ubaa8\ubc14\uc77c \uc571 \uac1c\ubc1c\uc790\uac00 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uad11\uace0 \uc694\uccad\uc744 \ubbf8\ub514\uc5d0\uc774\uc158 \ud558\uc5ec \uad11\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\ub2e4. \uc989 \ubbf8\ub514\uc5d0\uc774\uc158\uc758 \ubaa9\ud45c\ub294 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uace0 \uac00\uaca9\uc774 \uac00\uc7a5 \ub192\uc740 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud45c\uc2dc\ub418\ub3c4\ub85d \ud558\uc5ec \uad11\uace0 \uc218\uc775\ud654\uc758 \uc804\ubc18\uc801\uc778 \ud6a8\uacfc\ub97c \ub192\uc774\ub294 \uac83\uc774\ub2e4. \uc571 \uac1c\ubc1c\uc9c0 \ud639\uc740 \ud37c\ube14\ub9ac\uc154\uc640 \ub2e4\uc591\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c \uac04\uc758 \uc911\uac1c\uc790 \uc5ed\ud560\uc744 \ud558\uba70 \ud6a8\uc728\uc801\uc778 \uad11\uace0 \uac8c\uc7ac\ub97c \ubcf4\uc7a5\ud558\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud55c\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \uc5ec\ub7ec \uad11\uace0 \uc18c\uc2a4\uc640 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc740 \uc571 \uac1c\ubc1c\uc790\uc758 \uad11\uace0 \uc81c\uacf5 \ud504\ub85c\uc138\uc11c\ub97c \uac04\uc18c\ud654\ud558\uc5ec \uc218\uc775 \ubc0f \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX) \uce21\uba74\uc5d0\uc11c \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2460 \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc758 \uc791\ub3d9\ubc29\uc2dd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \ub2e8\uc77c SDK(\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c \ud0a4\ud2b8) \ud1b5\ud569\uc744 \ud1b5\ud574 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub3c4\ub85d \uad6c\uae00 \uc560\ub4dc\ubab9\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uac15\uc810\uc744 \ud65c\uc6a9\ud558\uace0 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uacbd\uc7c1\uc744 \ub192\uc5ec \uad11\uace0 \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ub4dc\ubab9 \uc870\uc815 \uc791\ub3d9\ubc29\uc2dd\uc740 \uc560\ub4dc\ubab9 SDK\ub97c \ubaa8\ubc14\uc77c \uc571\uc5d0 \ud1b5\ud569\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ub41c\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uad11\uace0 \ud45c\uc2dc\ub97c \ud65c\uc131\ud654\ud558\uae30 \uc704\ud574 \uc571\uc5d0 \ud544\uc694\ud55c \ucf54\ub4dc\ub97c \ucd94\uac00\ud558\ub294 \uc791\uc5c5\uc774 \ud3ec\ud568\ub41c\ub2e4. \uc560\ub4dc\ubab9 SDK\ub97c \ubaa8\ubc14\uc77c \uc571\uc5d0 \ud1b5\ud569\ud558\uba74 \uc571\uc5d0 \uc560\ub4dc\ubab9 \ub124\ud2b8\uc6cc\ud06c\uc758 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\uae30 \uc2dc\uc791\ud55c\ub2e4. \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc744 \ud65c\uc131\ud654\ud558\ub824\uba74 \uc560\ub4dc\ubab9 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \uc124\uc815\uc744 \uad6c\uc131\ud558\uba74 \ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc758 \uc791\ub3d9\ubc29\uc2dd\uc740 \uccab\uc9f8, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc744 \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 \ubbf8\ub514\uc5d0\uc774\uc158 \uc2a4\ud0dd\uc5d0\uc11c \uc560\ub4dc\ubab9\uacfc \ud568\uaed8 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud569\ud558\uace0 \uc124\uc815\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0\ub294 \uc560\ub4dc\ubab9\ubfd0 \uc544\ub2c8\ub77c Facebook Audience Network\uc640 \uac19\uc740 \ub2e4\ub978 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub098 \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc18c\uc2a4\uac00 \ud3ec\ud568\ub41c\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc571\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\uba74 \uad11\uace0 \uc694\uccad\uc774 \uc560\ub4dc\ubab9\uc73c\ub85c \uc804\uc1a1\ub41c\ub2e4. \uc560\ub4dc\ubab9\uc740 \uc790\uccb4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc801\ud569\ud55c \uad11\uace0\uac00 \uc788\ub294\uc9c0 \ud655\uc778\ud55c \ud6c4 \uc788\ub2e4\uba74 \ud574\ub2f9 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uace0 \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \ub2e4\uc2dc \ubbf8\ub514\uc5d0\uc774\uc158\uc73c\ub85c \uc9c4\ud589\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 mediation waterfall(\uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc21c\uc11c)\uc5d0 \uad6c\uc131\ub41c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud655\uc778\ud558\uc5ec \uad11\uace0\ub97c \ucc3e\ub294\ub2e4. mediation waterfall\uc740 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc6b0\uc120\uc21c\uc704\uac00 \uc9c0\uc815\ub418\ub294 \uc21c\uc11c\uc774\ub2e4. \uc560\ub4dc\ubab9\uc740 waterfall\uc758 \uccab \ubc88\uc9f8 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uad11\uace0 \uc694\uccad\uc744 \ubcf4\ub0b8\ub2e4. waterfall\uc758 \uccab \ubc88\uc9f8 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uad11\uace0\ub85c \uc751\ub2f5\ud558\uac70\ub098 \ud45c\uc2dc\ud560 \uad11\uace0\uac00 \uc5c6\uc74c\uc744 \ub098\ud0c0\ub0b8\ub2e4. \uad11\uace0\uac00 \uc218\uc2e0\ub418\uba74 \uc571\uc5d0 \ud45c\uc2dc\ub418\uace0 \ub9cc\uc57d \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uad11\uace0\uac00 \uc5c6\uc73c\uba74 \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 waterfall \ub2e4\uc74c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub85c \uc774\ub3d9\ud55c\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub294 \uad11\uace0\uac00 \uc131\uacf5\uc801\uc73c\ub85c \uac80\uc0c9\ub418\uac70\ub098 mediation waterfall\uc774 \uc18c\uc9c4\ub420 \ub54c\uae4c\uc9c0 \ubc18\ubcf5\ub41c\ub2e4. mediation waterfall\uc744 \uc0ac\uc6a9\ud558\uba74 \uacfc\uac70 \uc2e4\uc801, eCPM(1\ub9c8\uc77c\ub2f9 \uc720\ud6a8 \ube44\uc6a9), \uc720\ud6a8\ub178\ucd9c\ub960 \ub610\ub294 \uae30\ud0c0 \uce21\uc815\ud56d\ubaa9\uc744 \uae30\ubc18\uc73c\ub85c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud560 \uc218 \uc788\ub2e4. \uad11\uace0\uac00 \uc131\uacf5\uc801\uc73c\ub85c \uac80\uc0c9\ub418\uba74 \uc571\uc5d0 \ud45c\uc2dc\ub41c\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uad11\uace0\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\uba70 \ud37c\ube14\ub9ac\uc154\ub294 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uacb0\uc81c \ubaa8\ub378(\uc608, CPC-\ud074\ub9ad\ub2f9 \ube44\uc6a9, CPM\u20131\ucc9c \uba85\ub2f9 \ube44\uc6a9 \ub610\ub294 CPA-\ud589\ub3d9\ub2f9 \ube44\uc6a9)\uc5d0 \ub530\ub77c \uc218\uc775\uc744 \uc5bb\ub294\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2461 \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc758 \uc7a5\uc810\uacfc \ub2e8\uc810<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa8\ubc14\uc77c \uad11\uace0 \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc758 \ud575\uc2ec \ud50c\ub808\uc774\uc5b4\ub294 \uc774\ub97c \uc0ac\uc6a9\ud558\ub294 \uc571 \uac1c\ubc1c\uc790\ub4e4\uc774\ub2e4. \uc571\uac1c\ubc1c\uc790\ub4e4\uc740 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uad11\uace0 \uc9c0\uba74\uc744 \ud1b5\ud574 \uc571\uc758 \uc218\uc775 \ucc3d\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\uace0\uc790 \ubaa8\ubc14\uc77c \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc744 \uc0ac\uc6a9\ud55c\ub2e4. \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc774 \uc571 \uac1c\ubc1c\uc790\ub4e4\uc5d0\uac8c \uc911\uc694\ud55c \uc774\uc720\ub294 \uac1c\ubc1c\uc790\uac00 \ubbf8\ub514\uc5d0\uc774\uc158\uacfc \ud611\uc5c5\uc744 \ud1b5\ud574 \uc571\uc744 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\ub85c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uc8fc\uc694 \uc774\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uccab\uc9f8, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc744 \ud1b5\ud574 \uac1c\ubc1c\uc790\ub294 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uad11\uace0 \ub178\ucd9c\uc5d0 \ub300\ud55c \uacbd\uc7c1\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \ub354 \ub192\uc740 eCPM\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4. \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \uacfc\uac70 \ub370\uc774\ud130\uc640 \uc2e4\uc2dc\uac04 \uc2e4\uc801\uc744 \uae30\ubc18\uc73c\ub85c \uc2e4\uc801\uc774 \uac00\uc7a5 \uc6b0\uc218\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uc790\ub3d9\uc73c\ub85c \uc120\ud0dd\ud558\uc5ec \ub354 \ub192\uc740 \uc720\ud6a8\ub178\ucd9c\ub960\uacfc \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud55c\ub2e4. \ub610\ud55c \uac1c\ubc1c\uc790\ub294 \ubbf8\ub514\uc5d0\uc774\uc158 \uc2a4\ud0dd\uc5d0 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud569\ud558\uc5ec \ub2e8\uc77c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0 \uad11\uace0 \uc218\uc694 \uc18c\uc2a4\ub97c \ub2e4\uc591\ud654\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \ubc30\ub108, \uc804\uba74\uad11\uace0, \ubcf4\uc0c1\ud615 \ube44\ub514\uc624, \ub124\uc774\ud2f0\ube0c \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc9c0\uc6d0\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uac1c\ubc1c\uc790\uc5d0\uac8c \uc720\uc5f0\uc131\uc744 \uc81c\uacf5\ud558\uace0, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub3c4\ub2ec \ubc94\uc704\ub97c \ub113\ud600 \uac1c\ubc1c\uc790\uac00 \ub2e4\uc591\ud55c \uad11\uace0\uc8fc\ub97c \ud1b5\ud574 \uc571\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc900\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc7a5\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uc774 \uc811\uadfc \ubc29\uc2dd\uacfc \uad00\ub828\ub41c \uba87 \uac00\uc9c0 \uc7a0\uc7ac\uc801\uc778 \ub2e8\uc810\uacfc \uacfc\uc81c\ub3c4 \uc788\ub2e4. \ubbf8\ub514\uc5d0\uc774\uc158 \ud50c\ub7ab\ud3fc\uc758 \ub2e8\uc810\uacfc \ud574\uacb0 \ud574\uc57c \ud560 \uacfc\uc81c\ub294 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uccab\uc9f8, \ubbf8\ub514\uc5d0\uc774\uc158 \uc124\uc815\uc740 \uad00\ub9ac\ud558\uae30\uac00 \ubcf5\uc7a1\ud558\uba70, \ud2b9\ud788 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ucc98\ub9ac\ud560 \ub54c \ub354\uc6b1 \uc774\ub7f0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud55c\ub2e4. \uc989 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc640\uc758 \uad00\uacc4\ub97c \uad00\ub9ac\ud558\ub294 \uac83\uc740 \ubcf5\uc7a1\ud558\uace0 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9b0\ub2e4. \ub2e4\uc591\ud55c \ud30c\ud2b8\ub108\uc640\uc758 \uc5f0\uacb0\uc744 \ud1b5\ud569\ud558\uace0 \uc720\uc9c0\ud558\ub824\uba74 \uc9c0\uc18d\uc801\uc778 \ub178\ub825\uacfc \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud558\ubbc0\ub85c \uc571 \uac1c\ubc1c\uc790\uc640 \ud37c\ube14\ub9ac\uc154\uc758 \uc791\uc5c5\ub7c9\uc774 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc99d\uac00\ud55c\ub2e4. \ub530\ub77c\uc11c \uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1, \ubbf8\ub514\uc5d0\uc774\uc158 \ubc0f \uc720\uc9c0 \uad00\ub9ac\uac00 \ud544\uc694\ud558\ub2e4<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud569\ud558\uc5ec \uc720\ud6a8\ub178\ucd9c\ub960\uc744 \ub192\uc774\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uc9c0\ub9cc \ud2b9\ud788 \ud2b9\uc815 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc720\ud6a8\ub178\ucd9c\ub960\uc774 \ub0ae\uc740 \uacbd\uc6b0 \ucc44\uc6cc\uc9c0\uc9c0 \uc54a\uc740 \uad11\uace0 \uc694\uccad\uc774 \ubc1c\uc0dd\ud560 \uac00\ub2a5\uc131\uc774 \uc5ec\uc804\ud788 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc758 \ud6a8\uc728\uc131\uc740 \ud1b5\ud569 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc131\ub2a5\uacfc \uac00\uc6a9\uc131\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c4\ub2e4. \ud2b9\uc815 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc131\ub2a5\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc800\uc870\ud558\uac70\ub098 \ubb38\uc81c\uac00 \uc788\ub294 \uacbd\uc6b0 \uc804\uccb4 \uc218\uc775\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, \uac1c\ubc1c\uc790\ub294 \uc5ec\ub7ec \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 SDK\ub97c \ud1b5\ud569\ud574\uc57c \ud558\uba70, \uc774\ub85c \uc778\ud574 \uc571 \ud06c\uae30\uac00 \ub298\uc5b4\ub098\uace0 \uac1c\ubc1c \ud504\ub85c\uc138\uc2a4\uac00 \ubcf5\uc7a1\ud574\uc9c8 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc12f\uc9f8, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158 \uc2dc\uc2a4\ud15c\uc740 \uc790\ub3d9\uc73c\ub85c \uc218\uc775\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uc9c0\ub9cc \uac1c\ubc1c\uc790\ub294 \ud45c\uc2dc\ub418\ub294 \ud2b9\uc815 \uad11\uace0\ub098 \ud574\ub2f9 \uad11\uace0\uc758 \ucc3d\uc758\uc801\uc778 \ucf58\ud150\uce20\uc5d0 \ub300\ud574 \uc81c\ud55c\uc801\uc778 \uc81c\uc5b4\uad8c\ub9cc \uac00\uc9c8 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \uad6c\uae00\uc758 \uc815\ucc45, \uc54c\uace0\ub9ac\uc998, \uae30\ub2a5 \ubcc0\uacbd\uc740 \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158 \uc791\ub3d9 \ubc29\uc2dd\uc5d0 \uc7a0\uc7ac\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4. \uac1c\ubc1c\uc790\ub294 \ucd5c\uc801\uc758 \uc131\ub2a5\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc5c5\ub370\uc774\ud2b8 \ubc0f \ubcc0\uacbd \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubc1b\uc544\uc57c \ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc694\uc57d\ud558\uba74, \uc560\ub4dc\ubab9 \ubbf8\ub514\uc5d0\uc774\uc158\uc740 \uc218\uc775 \ucd5c\uc801\ud654 \ubc0f \ub2e4\uc591\ud654 \uce21\uba74\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uac1c\ubc1c\uc790\ub294 \ucd5c\uc0c1\uc758 \uacb0\uacfc\ub97c \uc5bb\uc73c\ub824\uba74 \uad00\ub828\ub41c \ubcf5\uc7a1\uc131\uc744 \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud558\uace0 \ubbf8\ub514\uc5d0\uc774\uc158 \uc2a4\ud0dd(mediation stack)\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654\uac00 \ud544\uc694\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3) \uad6c\uae00 \uc560\uc988<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\uc988(Google Ads)\ub294 \uad6c\uae00\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc628\ub77c\uc778\uad11\uace0 \uc11c\ube44\uc2a4\uc774\ub2e4. \uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uc560\uc988\uc758 \uacc4\uc815\uc5d0 \uac00\uc785\ud558\uc5ec \uc5ec\ub7ec \ud615\uc2dd\uc758 \uad11\uace0\ub97c \ub9cc\ub4e4\uace0 \ud0a4\uc6cc\ub4dc, \ud0c0\uac9f\ud305, \uc608\uc0b0 \ub4f1\uc744 \uc124\uc815\ud558\uc5ec \uad11\uace0\ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub97c \uc0ac\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\ub294 \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud55c \uc785\ucc30\uc744 \ud1b5\ud574 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0 \uc0c1\ub2e8\uc5d0 \ub098\ud0c0\ub0a0 \uc218 \uc788\uace0, \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub2e4. \uad6c\uae00 \uc560\uc988\uac00 \uc81c\uacf5\ud558\ub294 \ud0c0\uac9f\ud305, \uc790\ub3d9\uc785\ucc30\uc804\ub7b5, \uae30\ud0c0 \ucea0\ud398\uc778\uacfc \uacc4\uc815 \uc804\uccb4\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uad11\uace0 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uc804\ud658 \uc2e4\uc801\uc744 \uadf9\ub300\ud654\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uad11\uace0\ud6a8\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ub3c4\uad6c\uc640 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud55c\ub2e4. \ub530\ub77c\uc11c \uad11\uace0\uc8fc\uc640 \uc6f9\uc0ac\uc774\ud2b8 \uc18c\uc720\uc790 \ub610\ub294 \uc571 \uac1c\ubc1c\uc790 \uac04\uc5d0 \uad11\uace0\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \uac8c\uc7ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900\ub2e4. \uad6c\uae00 \uc560\uc988\ub294 \uad6c\uae00 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \uad11\uace0\ub97c \ub9cc\ub4e4\uace0 \uad00\ub9ac\ud558\uba70 \ub204\uad6c\ub098 \uac00\uc785\ud558\uba74 \uad6c\uae00 \uad11\uace0\ub97c \ud560 \uc218 \uc788\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud658\uacbd \uc18d\uc5d0\uc11c \ubaa9\ud45c(\ube0c\ub79c\ub4dc, \ud37c\ud3ec\uba3c\uc2a4)\uc640 \uad00\uacc4\uc5c6\uc774 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc758 \uc120\ud0dd\uc744 \ubc1b\ub294\ub2e4. \ub514\uc9c0\ud138\uad11\uace0\ub97c \uc9c4\ud589\ud560 \ub54c \uad6c\uae00 \uc560\uc988\ub294 \ud544\uc218\uc801\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\uc988\ub97c \uc774\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ucf58\ud150\uce20\ub97c \ud64d\ubcf4\ud558\uace0 \uc2f6\uc740 \uae30\uc5c5\uc774\ub098 \uac1c\uc778\uc774\ub2e4. \uc774\ub4e4\uc740 \uad6c\uae00 \uc560\uc988\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uad11\uace0\ucea0\ud398\uc778\uc744 \ud3b8\ub9ac\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4. \ud0a4\uc6cc\ub4dc, \ub300\uc0c1 \uc9c0\uc5ed, \uc608\uc0b0 \ub4f1\uc744 \uc124\uc815\ud558\uc5ec \uc790\uc2e0\uc758 \uad11\uace0\uac00 \uc5b4\ub5a4 \uac80\uc0c9\uc5b4\ub098 \uc704\uce58\uc5d0\uc11c \ud45c\uc2dc\ub420\uc9c0 \uc81c\uc5b4\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub294 \uc8fc\ub85c \ud0a4\uc6cc\ub4dc \uae30\ubc18\uc758 \uad11\uace0\ub97c \uc81c\uacf5\ud55c\ub2e4. \uad11\uace0\uc8fc\ub294 \ud2b9\uc815 \uac80\uc0c9\uc5b4\uc5d0 \ub300\ud574 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub3c4\ub85d \uc124\uc815\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"410\" height=\"133\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname07.bmp\" alt=\"\" class=\"wp-image-448\" srcset=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname07.bmp 410w, https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname07-300x97.jpg 300w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\ud45c 2&gt; \uad6c\uae00 \uc560\uc988\uc758 \uae30\ub2a5\uacfc \uc6b4\uc601<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98 : \uad6c\uae00 \uad11\uace0\uc0c1\ud488 \uc18c\uac1c\uc11c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub294 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uad6c\uae00\uc758 \ud30c\ud2b8\ub108\uc0ac \uc6f9\uc0ac\uc774\ud2b8, \uc571, \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc \ub4f1 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c\ub3c4 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\uc758 \ube44\uc6a9 \uc9c0\ubd88 \ubc29\ubc95\uc740 \uc8fc\ub85c \ud074\ub9ad\ub2f9 \ube44\uc6a9 \uc9c0\ubd88(CPC, Cost Per Click)\uc774\ub098 \ucc9c\uba85 \ub178\ucd9c\ub2f9 \ube44\uc6a9(CPM, Cost Per Mille) \ub4f1\uc758 \uad11\uace0\ube44\uc6a9 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\uc5d0\uc11c\ub294 \uad11\uace0 \ud488\uc9c8 \uc2a4\ucf54\uc5b4\ub97c \ud1b5\ud574 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud55c\ub2e4. \ud0a4\uc6cc\ub4dc\uc758 \uad00\ub828\uc131, \uad11\uace0 \ud488\uc9c8, \uad11\uace0 \uc5f0\uc7a5(Ad extensions)\uc758 \uc0ac\uc6a9 \ub4f1\uc774 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4. \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c \ud6c4\uc5d0\ub294 \ud574\ub2f9 \uad11\uace0\uac00 \uad6c\uae00 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud45c\uc2dc\ub41c\ub2e4. \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \uac83\uc774 \uad6c\uae00 \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc758 \uc8fc\uc694 \ubaa9\uc801\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(1) \uad6c\uae00 \uc560\uc988\uc758 \uc791\ub3d9\ubc29\uc2dd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc804\uc5d0 \uad6c\uae00 \uc560\ub4dc\uc6cc\uc988(Google AdWord)\ub85c \uc54c\ub824\uc9c4 \uad6c\uae00 \uc560\uc988(Google Ads)\ub294 \uad6c\uae00\uc5d0\uc11c \uac1c\ubc1c\ud55c \uc628\ub77c\uc778\uad11\uace0\ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uacfc \uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uac80\uc0c9\uc5d4\uc9c4 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc640 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774 \ud3ec\ud568\ub41c \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\uc988\uc758 \uc791\ub3d9\ubc29\uc2dd\uc740 \uccab\uc9f8, \uad11\uace0\uc8fc\uac00 \uad6c\uae00 \uc560\uc988 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uacc4\uc815\uc744 \ub9cc\ub4dc\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud55c\ub2e4. \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\uace0 \ube44\uc988\ub2c8\uc2a4, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc138\ubd80\uc815\ubcf4\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc790\uc2e0\uc758 \uacc4\uc815 \ub0b4\uc5d0\uc11c \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778\uc744 \uc124\uc815\ud55c\ub2e4. \ucea0\ud398\uc778\uc740 \ud558\ub098 \uc774\uc0c1\uc758 \uad11\uace0\uadf8\ub8f9\uc73c\ub85c \uad6c\uc131\ub418\uba70 \uac01 \uad11\uace0\uadf8\ub8f9\uc5d0\ub294 \ud0a4\uc6cc\ub4dc\uc640 \uad11\uace0\uac00 \ud3ec\ud568\ub41c\ub2e4. \uad11\uace0\uc8fc\ub294 \uad11\uace0\uc758 \ub300\uc0c1 \uace0\uac1d, \uc704\uce58 \ubc0f \uc7a5\uce58\ub97c \uc9c0\uc815\ud560 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uad11\uace0\uc8fc\ub294 \ub204\uad70\uac00\uac00 \uc790\uc2e0\uc758 \uad11\uace0\ub97c \ud074\ub9ad\ud560 \ub54c \uc9c0\ubd88\ud560 \uc758\uc0ac\uac00 \uc788\ub294 \ucd5c\ub300 \uae08\uc561(\uc785\ucc30\uac00)\uc744 \uacb0\uc815\ud558\uba70 \uc774\ub97c \ud074\ub9ad\ub2f9\ube44\uc6a9(CPC)\uc774\ub77c\uace0 \ud55c\ub2e4. \uc785\ucc30 \ud504\ub85c\uc138\uc2a4\ub294 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc2dc\uae30\uc640 \uc704\uce58\ub97c \uacb0\uc815\ud558\ub294 \ud575\uc2ec \uc694\uc18c\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778 \uc720\ud615\uc5d0 \ub530\ub77c \ud14d\uc2a4\ud2b8 \uad11\uace0 \ub610\ub294 \uc2dc\uac01\uc801 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ub9cc\ub4e0\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0\uc5d0\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc81c\ubaa9, \uc124\uba85, \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8 \ub9c1\ud06c\uac00 \ud3ec\ud568\ub41c\ub2e4. \uad6c\uae00\uc740 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uacfc \ud615\uc2dd\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, \ub204\uad70\uac00 \uad6c\uae00\uc5d0\uc11c \uac80\uc0c9\uc744 \uc218\ud589\ud558\uba74 \uad6c\uae00 \uc560\uc988\uc5d0\uc11c\ub294 \uad11\uace0 \uacbd\ub9e4\ub97c \uc2e4\ud589\ud558\uc5ec \uac80\uc0c9\uacb0\uacfc \ud398\uc774\uc9c0\uc5d0 \uc5b4\ub5a4 \uad11\uace0\uac00 \ud45c\uc2dc\ub420\uc9c0 \uacb0\uc815\ud55c\ub2e4. \uacbd\ub9e4\uc5d0\uc11c\ub294 \uc785\ucc30 \uae08\uc561, \uad11\uace0 \uad00\ub828\uc131, \uc608\uc0c1 \ud074\ub9ad\ub960(CTR) \ub4f1\uc758 \uc694\uc18c\ub97c \uace0\ub824\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc12f\uc9f8, \uad6c\uae00\uc740 \uacbd\ub9e4 \uacb0\uacfc\uc5d0 \ub530\ub77c \uac80\uc0c9\uacb0\uacfc \ud398\uc774\uc9c0 \ub610\ub294 \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c \ub0b4\uc5d0\uc11c \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub97c \uacb0\uc815\ud55c\ub2e4. \uad11\uace0\ub294 \uc0ac\uc6a9\uc790\uc758 \uac80\uc0c9\uc5b4\uc640 \uad00\ub828\uc131\uc774 \uc788\ub2e4\uace0 \ud310\ub2e8\ub420 \ub54c \ub208\uc5d0 \ub744\uac8c \ud45c\uc2dc\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\uc12f\uc9f8, \ub204\uad70\uac00\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \uad11\uace0\uc8fc\uc5d0\uac8c \ube44\uc6a9\uc774 \uccad\uad6c\ub418\ubbc0\ub85c \ud074\ub9ad\ub2f9 \uc9c0\ubd88(PPC)\ub77c\ub294 \uc9c0\ubd88\ubc29\uc2dd\uc774 \uc0ac\uc6a9\ub41c\ub2e4. \uc2e4\uc81c \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc740 \uc785\ucc30 \uae08\uc561, \uad11\uace0 \ud488\uc9c8 \ubc0f \uae30\ud0c0 \uc694\uc18c\uc758 \uc601\ud5a5\uc744 \ubc1b\ub294\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\uacf1\uc9f8, \uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uc560\uc988\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud55c\ub2e4. \uc785\ucc30\uac00\ub97c \ubbf8\ub514\uc5d0\uc774\uc158\ud558\uace0, \ud0a4\uc6cc\ub4dc\ub97c \uad6c\uccb4\ud654\ud558\uace0, \ub2e4\uc591\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud14c\uc2a4\ud2b8\ud558\uace0, \uae30\ud0c0 \ucd5c\uc801\ud654\ub97c \uc218\ud589\ud558\uc5ec \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\ub2e4. \uae30\uc5c5\uc740 \ud0c0\uac9f \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uad11\uace0 \uc2e4\uc801\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2) \uad6c\uae00 \uc560\uc988\uc758 \uc8fc\uc694 \ud2b9\uc9d5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00\uc758 \uc2dc\uc7a5\uc810\uc720\uc728\uc740 \ub9e4\ub144 \uc99d\uac00\ud558\ub294 \ucd94\uc138\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc73c\uba70 \uad6c\uae00 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc18d\ud55c \uc720\ud29c\ube0c\uc758 \uc774\uc6a9\uc790 \uc218\uae4c\uc9c0 \ud569\ud55c\ub2e4\uba74 \ub124\uc774\ubc84 \uc774\uc6a9\uc790 \uc218\ub97c \ub118\uc5b4\uc120\ub2e4. \uad6c\uae00 \uc560\uc988\uc758 \uc7a5\uc810\uc740 \uc8fc\ub85c \uad11\uace0\uc8fc\uac00 \uad6c\uae00\uc5d0 \uad11\uace0\ub97c \uc9d1\ud589\ud568\uc73c\ub85c\uc368 \uc5bb\uc744 \uc218 \uc788\ub294 \ud6a8\uacfc\uc5d0 \ucd08\uc810\uc774 \ub9de\ucd94\uc5b4\uc838 \uc788\ub2e4. \uad6c\uae00 \uad11\uace0\ub294 \ud3ed\ub113\uc740 \ub124\ud2b8\uc6cc\ud06c \uc9c0\uba74, \ub2e4\uc591\ud558\uba74\uc11c\ub3c4 \uc815\uad50\ud55c \uad11\uace0 \uc138\ud305 \uae30\ub2a5 \ub4f1 \uc5ec\ub7ec \uc7a5\uc810\uc774 \uc788\ub2e4. \uad6c\uae00 \uc560\uc988\uc758 \uc7a5\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uccab\uc9f8, \ud48d\ubd80\ud55c \uad6c\uae00 \ub124\ud2b8\uc6cc\ud06c \uc9c0\uba74\uc744 \ud65c\uc6a9\ud558\uc5ec \uc6d0\ud558\ub294 \uad11\uace0 \uc9c0\uba74\uc5d0 \uad11\uace0\ub178\ucd9c\uc774 \uac00\ub2a5\ud558\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc811\uc18d\ud558\ub294 \ub300\ubd80\ubd84\uc5d0\uc11c \uad6c\uae00 \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \ub9cc\ud07c \ub113\uc740 \ucee4\ubc84\ub9ac\uc9c0\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub2e4. \uad6d\ub0b4\ub294 \ubb3c\ub860 \uc804 \uc138\uacc4\uc778\uc774 \ub9ce\uc774 \uc774\uc6a9\ud558\ub294 \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc, \uc720\ud29c\ube0c\uc5d0\uc11c\ub3c4 \ub3d9\uc601\uc0c1\uad11\uace0\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ubcfc \uc218 \uc788\ub2e4. \uae30\uc874\uc5d0\ub294 \uc6f9 \uc9c0\uba74\uc5d0\uc11c GDN \uad11\uace0\uac00 \ub9ce\uc774 \ubcf4\uc600\uc9c0\ub9cc \uc6f9\uacfc \ud568\uaed8 \uc571 \uc9c0\uba74\uc5d0\ub3c4 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \ub178\ucd9c\ub41c\ub2e4. \uc804 \uc138\uacc4 200\ub9cc \uac1c \uc774\uc0c1\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc774\ubbf8\uc9c0\uc640 \ubc30\ub108, \ub3d9\uc601\uc0c1\uad11\uace0\uac00 \ub178\ucd9c\ub41c\ub2e4. \uc774\ucc98\ub7fc \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \uad11\uace0\ub97c \uc9c4\ud589\ud558\uba74 \uac15\ub825\ud558\uace0 \ub113\uc740 \uad11\uace0 \ucee4\ubc84\ub9ac\uc9c0\ub97c \ud1b5\ud574 \uad11\uace0 \ub178\ucd9c\uc774 \uac00\ub2a5\ud558\ub2e4. \uad6c\uae00\uc744 \ud1b5\ud574 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uacbd\uc6b0 \uad6c\uae00 \uac80\uc0c9\ud398\uc774\uc9c0 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \uad6c\uae00\uc774 \uac00\uc9c0\uace0 \uc788\ub294 \ub2e4\ub978 \ub124\ud2b8\uc6cc\ud06c\uc758 \uc9c0\uba74\ub4e4\uc744 \ud65c\uc6a9\ud574 \uad11\uace0 \ub178\ucd9c\uc744 \ud655\uc7a5\uc2dc\ud0ac \uc218\uac00 \uc788\ub2e4. \uad6c\uae00 \ud0a4\uc6cc\ub4dc \uad11\uace0 \uc9c4\ud589 \uc2dc \ucea0\ud398\uc778 \uc124\uc815\uc5d0\uc11c \uac80\uc0c9 \ub124\ud2b8\uc6cc\ud06c\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c\uc758 \ub450 \ub124\ud2b8\uc6cc\ud06c\uc758 \uac8c\uc7ac \uc9c0\uba74\uc5d0\ub3c4 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4. \uac80\uc0c9 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uccb4\ud06c \uc2dc \uad6c\uae00 \uac80\uc0c9\ud398\uc774\uc9c0\ub97c \ud3ec\ud568\ud558\uc5ec \ub2e4\ub978 \uad6c\uae00 \uac80\uc0c9 \ud30c\ud2b8\ub108 \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc758 \uac80\uc0c9\ud398\uc774\uc9c0\uc5d0\ub3c4 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0ac \uc218 \uc788\uc73c\uba70 \uac00\uc7a5 \ub300\ud45c\uc801\uc778 \ud30c\ud2b8\ub108 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ud29c\ube0c\uac00 \uc788\ub2e4. 20\uc5b5 \uba85\uc774 \ub118\ub294 \uc0ac\uc6a9\uc790\ub97c \ubcf4\uc720\ud55c \uc720\ud29c\ube0c\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc740 \uad6c\uae00 \ub124\ud2b8\uc6cc\ud06c\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc774\ub2e4. \ud2b9\ud788 10~20\ub300\ub294 \ub2e4\ub978 \uc5f0\ub839\ub300\ubcf4\ub2e4 \uc720\ud29c\ube0c\ub97c \uc815\ubcf4 \uac80\uc0c9\uc5d0 \ud65c\uc6a9\ud558\ub294 \ube44\uc728\uc774 \ub192\ub2e4\ub294 \uc810\ub3c4 \uc720\ub150\ud574\uc57c \ud55c\ub2e4. \ub610\ud55c \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c \uccb4\ud06c \uc2dc \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \ubaa8\ub4e0 \uc704\uce58\uc5d0 \uc774\ubbf8\uc9c0\uac00 \uc5c6\uc5b4\ub3c4 \ud14d\uc2a4\ud2b8, \uc774\ubbf8\uc9c0, \uc560\ub2c8\uba54\uc774\uc158, \ub3d9\uc601\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc758 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub2e4. \uc989, \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uc9c0 \uc54a\uc544\ub3c4 \ud0a4\uc6cc\ub4dc\uc5d0 \uad00\uc2ec\uc774 \uc788\uc744 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc7a0\uc7ac\uace0\uac1d\ub4e4 \ud639\uc740 \uc5f0\uad00\uc131\uc774 \uc788\ub294 \uc6f9\ud398\uc774\uc9c0\uc5d0 \ub178\ucd9c\uc774 \ub41c\ub2e4. \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc \uad11\uace0\uc758 \uacbd\uc6b0\uc5d0\ub3c4 \ud1b5\ud569 \uac80\uc0c9 \uc601\uc5ed \uc678\uc5d0\ub3c4 \uc81c\ud734\ub97c \ub9fa\uace0 \uc788\ub294 \ud30c\ud2b8\ub108\uc0ac\uc758 \ud398\uc774\uc9c0\uc5d0 \ub178\ucd9c\uc774 \ub418\uc9c0\ub9cc \uad6c\uae00\ubcf4\ub2e4 \uadf8 \uc218\uac00 \ud6e8\uc52c \uc801\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"221\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname08.bmp\" alt=\"\" class=\"wp-image-449\" srcset=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname08.bmp 571w, https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname08-300x116.jpg 300w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\uadf8\ub9bc 3&gt; \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c(GDN) \uad11\uace0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98 : \uad6c\uae00 \uad11\uace0\uc0c1\ud488 \uc18c\uac1c\uc11c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uc815\uad50\ud55c \uad11\uace0 \ubaa9\ud45c \uc124\uc815 \ubc0f \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4. \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc \uad11\uace0\uc758 \uacbd\uc6b0 \ucea0\ud398\uc778 \uc608\uc0b0 \uc0ac\uc6a9\uc758 \ubaa9\uc801\uc131\uacfc \uace0\uac1d \ud0c0\uac9f\ud305\uc774 \ud55c\uc815\uc801\uc774\uace0, \uad11\uace0\uc758 \ubaa9\uc801\uc774 \uc624\uc9c1 \ud074\ub9ad \uc218\ub97c \ub298\ub9ac\ub294 \uac83\uc5d0\ub9cc \ucd08\uc810\uc774 \ub9de\ucdb0\uc838 \uc788\ub2e4. \ubc18\uba74 \uad6c\uae00 \uc560\uc988\ub97c \uc774\uc6a9\ud558\uba74 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d, \ud310\ub9e4, \uc571 \uc124\uce58 \ub4f1 \uc5ec\ub7ec \ubaa9\uc801\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4. \ubc18\uba74 \uad6c\uae00 \ud0a4\uc6cc\ub4dc \uad11\uace0\uc758 \uacbd\uc6b0 \ud074\ub9ad\uc218 \ucd5c\ub300\ud654 \uc635\uc158\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804\ud658 \uc218, \uc804\ud658 \uac00\uce58 \ucd5c\ub300\ud654 \ub4f1 \uc608\uc0b0 \uc0ac\uc6a9\uc758 \ubc29\ud5a5\uc131\uc744 \uba85\ud655\ud558\uac8c \uc124\uc815\ud560 \uc218 \uc788\ub2e4. \uc774\ub7ec\ud55c \ubaa9\ud45c \uc124\uc815\uc740 \ud074\ub9ad \uc774\ud6c4 \uad6c\ub9e4 \uc804\ud658, \ud68c\uc6d0\uac00\uc785 \ub4f1 \uc2e4\uc9c8\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc9c1\uacb0\ub418\ub294 \uc804\ud658 \uc9c0\ud45c \ud5a5\uc0c1\uc774 \uac00\ub2a5\ud558\ub2e4. \uad11\uace0\uc8fc\uac00 \uc758\ub3c4\ud55c \ubaa9\uc801\uc5d0 \ub530\ub77c \uad6c\uae00 \uc560\uc988 \uad11\uace0\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4. \uc989 \ub9c8\ucf00\ud305 \ud37c\ub110(funnel)\uc758 \uc804 \uacfc\uc815\uc5d0 \uad6c\uae00 \uc560\uc988\uc758 \ub124\ud2b8\uc6cc\ud06c \uc0c1\ud488\ub4e4\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4(&lt;\uadf8\ub9bc 4&gt; \ucc38\uc870).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\uc0ac\uc758 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub824\uba74 \uc720\ud29c\ube0c\ub098 \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c(GDN)\ub97c, \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub824\uba74 \ub3d9\uc801 \ub9ac\ub9c8\ucf00\ud305\uc774\ub098 \uc1fc\ud551\uad11\uace0, \uac80\uc0c9\uad11\uace0\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \ubaa9\uc801\ubcc4\ub85c \uc9c4\ud589\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574\uc11c \ucea0\ud398\uc778 \ubaa9\uc801\ubcc4\ub85c \ubaa8\ub450 \ud3ec\ud568\ud558\uc5ec(All in one) \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c, \ubb38\ub9e5 \ubc0f \uac8c\uc7ac \uc704\uce58 \ud0c0\uac9f\ud305\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uc640 \uad00\ub828 \ub192\uc740 \uc0ac\uc774\ud2b8\uc5d0\ub9cc \uad11\uace0\ub97c \ub178\ucd9c\ud558\uac70\ub098, \uc8fc\uc81c\ub098 \uad00\uc2ec\uc0ac \ud0c0\uac9f\ud305\uc73c\ub85c \ud574\ub2f9 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uad00\uc2ec\uc774 \uc788\uc744 \ubc95\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4. \ub9ac\ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud648\ud398\uc774\uc9c0\uc5d0 \ubc29\ubb38\ud55c \uc801\uc774 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c\ub9cc \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4. \uc774\ubfd0 \uc544\ub2c8\ub77c \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc640 \uac19\uc740 \uae30\ub2a5\uc744 \ud1b5\ud574 \ub9de\ucda4\ud654\ub41c \uace0\uac1d \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\uc5ec \uc6d0\ud558\ub294 \uace0\uac1d\uce35\uc5d0 \uadfc\uc811\ud558\uc5ec \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ud0a8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"238\" height=\"180\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname09.bmp\" alt=\"\" class=\"wp-image-450\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\uadf8\ub9bc 4&gt; \ub9c8\ucf00\ud305 \ud37c\ub110\uc5d0 \ub530\ub978 \uad6c\uae00 \uad11\uace0 \ud65c\uc6a9\uc758 \uc608<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98 : \uad6c\uae00\uc560\uc988\ub780? <a href=\"https:\/\/just-choi.tistory.com\/entry\/%EA%B5%AC%EA%B8%80%EC%95%A0%EC%A6%88-01-%EA%B5%AC%EA%B8%80%EC%95%A0%EC%A6%88%EB%9E%80\">https:\/\/just-choi.tistory.com\/entry<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \uac19\uc740 \uc0ac\uc6a9\uc790 \ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uad6c\uae00 \ud0a4\uc6cc\ub4dc\uad11\uace0\ub294 \uad11\uace0 \uc9d1\ud589 \ud6c4 \uad00\ub9ac \ucc28\uc6d0\uc5d0\uc11c\ub3c4 \ub124\uc774\ubc84\ubcf4\ub2e4 \uc720\ub9ac\ud558\ub2e4. \uad11\uace0 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \ud2b9\ud654\ub41c \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4, \uad6c\uae00 \ud0dc\uadf8 \ub9e4\ub2c8\uc800\uc640 \uac19\uc740 \ud234\uacfc \uc5f0\ub3d9\uc744 \uc2dc\ud0ac \uc218 \uc788\uc5b4 \uc815\ud655\ud55c \uad11\uace0\uc131\uacfc \uce21\uc815 \ubc0f \uad00\ub9ac\uac00 \uac00\ub2a5\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, \ud0a4\uc6cc\ub4dc\uc758 \ud655\uc7a5 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc\ub294 \uc77c\uce58\uac80\uc0c9\ub9cc \uc81c\uacf5\ud55c\ub2e4. \uc77c\uce58\uac80\uc0c9\uc774\ub780 \uad11\uace0\ub97c \uc704\ud574 \ub4f1\ub85d\ud55c \ud0a4\uc6cc\ub4dc\uc640 \uc815\ud655\ud788 \uc77c\uce58\ud558\uac70\ub098 \uc758\ubbf8\uac00 \uc644\uc804\ud788 \ub3d9\uc77c\ud55c \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\ud574\uc57c\ub9cc \uad11\uace0 \ub178\ucd9c\uc774 \ub418\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u2018\uac15\ub0a8 \ub9db\uc9d1\u2019\uc774\ub77c\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ub4f1\ub85d\ud588\uc744 \ub54c \uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\ud55c \ud0a4\uc6cc\ub4dc\uac00 \u2018\uac15\ub0a8 \ub9db\uc9d1\u2019\uc774\uac70\ub098 \u2018\uac15\ub0a8\uc5d0 \uc788\ub294 \ub9db\uc9d1\u2019\uc778 \uacbd\uc6b0\uc5d0\ub9cc \ub178\ucd9c\uc774 \ub41c\ub2e4. \ub530\ub77c\uc11c \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \uc704\ud574\uc120 \ub9ce\uc740 \ud0a4\uc6cc\ub4dc\ub97c \ub4f1\ub85d\ud574\uc57c \ud55c\ub2e4. \ubc18\uba74 \uad6c\uae00\uc740 \uc77c\uce58\uac80\uc0c9 \uc678\uc5d0\ub3c4 \uad6c\ubb38\uac80\uc0c9\uacfc \ud655\uc7a5\uac80\uc0c9\uc774\ub77c\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4. \uad6c\ubb38\uac80\uc0c9\uc774\ub780 \ub4f1\ub85d\ud55c \ud0a4\uc6cc\ub4dc\uac00 \uc644\ubcbd\ud788 \ud3ec\ud568\ub41c \ubaa8\ub4e0 \uac80\uc0c9\uc5d0 \ub300\ud558\uc5ec \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uac83\uc744 \ub9d0\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u2018\ub0a8\uc131 \uc2e0\ubc1c\u2019\uc774\ub77c\ub294 \ub2e8\uc5b4\uac00 \ud0a4\uc6cc\ub4dc\ub85c \ub4f1\ub85d\uc774 \ub418\uc5c8\ub2e4\uba74 \uc0ac\uc6a9\uc790\uac00 \u2018\ub0a8\uc131 \uc2e0\ubc1c \ucd94\ucc9c\u2019, \u2018\ub0a8\uc131 \uc2e0\ubc1c \ud30c\ub294 \uacf3\u2019\ucc98\ub7fc \u2018\ub0a8\uc131 \uc2e0\ubc1c\u2019 \ud0a4\uc6cc\ub4dc\ub97c \uc644\uc804\ud788 \ud3ec\ud568\ub41c \uac80\uc0c9\uc744 \ud588\uc744 \ub54c \ub178\ucd9c\uc774 \ub41c\ub2e4. \ud655\uc7a5\uac80\uc0c9\uc740 \ub4f1\ub85d\ud55c \ud0a4\uc6cc\ub4dc\uc640 \uc720\uc0ac\ud55c \ub0b4\uc6a9\uacfc \ub2e8\uc5b4\uac00 \ub4e4\uc5b4\uac04 \ud0a4\uc6cc\ub4dc\ub4e4\uc774 \uac80\uc0c9\ub418\uc5c8\uc744 \ub54c \uc804\ubd80 \ub178\ucd9c\uc774 \ub41c\ub2e4. \uad6c\uae00 \ud0a4\uc6cc\ub4dc\ub97c \ub4f1\ub85d\ud560 \ub54c \uc77c\uce58\uac80\uc0c9 \ubc0f \uad6c\ubb38\uac80\uc0c9 \uc124\uc815\uc744 \ub530\ub85c \ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \uc5bc\ub9c8\ub4e0\uc9c0 \ub178\ucd9c\uc774 \ud655\uc7a5\uac80\uc0c9\uc73c\ub85c \ub178\ucd9c\uc774 \ub41c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u2018\uc601\uc591\uc81c\u2019\ub77c\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ub4f1\ub85d\ud558\uba74 \ud0a4\uc6cc\ub4dc\uc5d0 \uc601\uc591\uc81c\uac00 \ud3ec\ud568\ub3fc\uc788\uc9c0 \uc54a\uc544\ub3c4 \uad00\ub828 \uac80\uc0c9\uc5b4\uc778 \ube44\ud0c0\ubbfc, \ub208 \uac74\uac15, \uc624\uba54\uac003 \ub4f1\uc774 \uac80\uc0c9\ub420 \uc218 \uc788\ub2e4. \uae30\ubcf8\uc801\uc73c\ub85c \uad6c\uae00 \ud0a4\uc6cc\ub4dc \uac80\uc0c9\uc740 \ub4f1\ub85d \ud0a4\uc6cc\ub4dc\uac00 \ud655\uc7a5\uac80\uc0c9\uc774 \uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc5d0 \ud575\uc2ec \ud0a4\uc6cc\ub4dc\ub4e4\ub9cc \ub4f1\ub85d\ud574\ub3c4 \ucda9\ubd84\ud558\uba70 \ub124\uc774\ubc84\ucc98\ub7fc \ud0a4\uc6cc\ub4dc\ub97c \uc218\ubc31 \uac1c\uc529 \ubc1c\uad74\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub418\uae30 \ub54c\ubb38\uc5d0 \ud3b8\ub9ac\ud558\uba70 \ub4f1\ub85d \ud0a4\uc6cc\ub4dc \uac1c\uc218\uac00 \uc801\uae30 \ub54c\ubb38\uc5d0 \uad00\ub9ac\ud558\uae30 \uc27d\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc12f\uc9f8, \uc800\ub834\ud55c \uad11\uace0\ube44\uc640 \ud0c4\ub825\uc801\uc778 \uc608\uc0b0 \uc9d1\ud589\uc774 \uac00\ub2a5\ud558\ub2e4. \uad6c\uae00 \uad11\uace0\ub294 \ud074\ub9ad \ub2f9 \ub610\ub294 \ub178\ucd9c \ub2f9 \uacfc\uae08 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub418\uc5b4 \uad11\uace0\ud6a8\uacfc\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc774 \uccad\uad6c\ub41c\ub2e4. \uad11\uace0\ube44\ub85c \uc9c0\ubd88\ub418\ub294 \uae08\uc561\ub3c4 \uad11\uace0\uc8fc\uac00 \uc815\ud560 \uc218 \uc788\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc77c\uc77c \uc608\uc0b0\uc740 \ubd80\ub2f4 \uc5c6\uc774 \uc124\uc815\ud558\uace0, \ub098\uc911\uc5d0 \uc5b8\uc81c\ub4e0\uc9c0 \ubcc0\uacbd\ud560 \uc218 \uc788\ub2e4. \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uccab \uc77c\uc77c \uc608\uc0b0\uc73c\ub85c \ud558\ub8e8 2~4\ub9cc \uc6d0 \uc815\ub3c4\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4. \ub610\ud55c, \uad6c\uae00\uc758 \uacbd\uc6b0 \ub124\ud2b8\uc6cc\ud06c \uc9c0\uba74\uc774 \ub113\uc73c\uba74\uc11c\ub3c4 \uacbd\uc7c1\uc774 \ub124\uc774\ubc84\ub9cc\ud07c \uc2ec\ud558\uc9c0 \uc54a\ub2e4. \ub530\ub77c\uc11c \uac19\uc740 \ud0a4\uc6cc\ub4dc\uc77c\uc9c0\ub77c\ub3c4 \ub124\uc774\ubc84 \uac80\uc0c9\uad11\uace0\uc758 \uc785\ucc30\uac00\uac00 \ub354 \ub192\uc740 \uacbd\ud5a5\uc774 \uc788\ub2e4. \ubc18\uba74 \ub124\uc774\ubc84\ub294 \uac00\uc7a5 \ub300\uc911\uc801\uc778 \uac80\uc0c9\ud3ec\ud138\uc774\uae30\uc5d0 \ub300\ubd80\ubd84\uc758 \uad11\uace0\uc8fc\uac00 \ub124\uc774\ubc84\ubd80\ud130 \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \uc2dc\ub3c4\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4. \uc989 \uad11\uace0\uc8fc\uac00 \ub9ce\uc740 \uad11\uace0\uc5d0 \ubab0\ub9ac\uc9c0\ub9cc \ub124\ud2b8\uc6cc\ud06c \uc9c0\uba74\uc774 \ud55c\uc815\uc801\uc774\uae30\uc5d0 \ud0a4\uc6cc\ub4dc \uc785\ucc30\uacbd\uc7c1\uc774 \uce58\uc5f4\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(3) \uad6c\uae00 \uc560\uc988\uc758 \uad11\uace0 \uc0c1\ud488<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd08\uae30\uc5d0\ub294 \uad6c\uae00 \uc560\uc988\ub294 \uac80\uc0c9\uad11\uace0 \uc704\uc8fc\uc758 \uad11\uace0 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc774\uc5c8\uc73c\ub098 \uc810\ucc28 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \ub3d9\uc601\uc0c1\uad11\uace0\ub97c \uc885\ud569\uc801\uc73c\ub85c \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \uad11\uace0\ud50c\ub7ab\ud3fc\uc73c\ub85c \uac70\ub4ed\ub0ac\ub2e4. \uad11\uace0\uc8fc\ub294 \uad6c\uae00 \uc560\uc988\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad6c\uae00 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0, \uc720\ud29c\ube0c(YouTube), \uc9c0\uba54\uc77c(Gmail), \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c(GDN)\uacfc \uae30\ud0c0 \ud30c\ud2b8\ub108 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \uc804 \uc138\uacc4 90%\uc5d0 \uc774\ub974\ub294 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud14d\uc2a4\ud2b8, \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc758 \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"207\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname10.bmp\" alt=\"\" class=\"wp-image-451\" srcset=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname10.bmp 567w, https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname10-300x110.jpg 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\uadf8\ub9bc 5&gt; \uad6c\uae00 \uc560\uc988\uc758 \uad11\uace0 \uc0c1\ud488<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98: \uad6c\uae00 \uad11\uace0\uc0c1\ud488 \uc18c\uac1c\uc11c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uad11\uace0\uc758 \uc885\ub958\ub294 1) \uac80\uc0c9\uad11\uace0, 2) GDN \uad11\uace0, 3) \uc1fc\ud551 \uad11\uace0, 4) \ub3d9\uc601\uc0c1\uad11\uace0, 5) \uc571\uad11\uace0 \ub2e4\uc12f \uac00\uc9c0\uac00 \uc788\ub2e4. \uac80\uc0c9\uad11\uace0\ub294 \uc0ac\uc6a9\uc790\uac00 \uad6c\uae00\uc5d0 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uba74 \ud45c\uc2dc\ub418\ub294 \uad11\uace0\ub2e4. \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uac80\uc0c9\ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305 \ud558\uc5ec \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud310\ub9e4\ub97c \ud558\uac70\ub098 \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\ub294 \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uba74 \uc88b\ub2e4. \uc774 \uad11\uace0\uc758 \ud2b9\uc9d5\uc73c\ub85c\ub294 \uad6c\uccb4\uc801\uc778 \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uacfc \ud0a4\uc6cc\ub4dc\ub97c \ud1b5\ud55c \uac04\ud3b8\ud55c \uc124\uc815\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc774 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GDN(Google Display Network, \uad6c\uae00 \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c)\uc740 \ub2e8\uc21c \ud14d\uc2a4\ud2b8\uac00 \uc544\ub2cc \uc2dc\uac01\uc801\uc73c\ub85c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uace0 \uc2f6\uc744 \ub54c \uc0ac\uc6a9\ub418\ub294 \uad11\uace0\ub2e4. \uad11\uace0\uc758 \uacbd\uc6b0 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc99d\uac00\uc640 \uc2e0\uaddc \uace0\uac1d\uc744 \ub298\ub9b4 \ub54c, \uadf8\ub9ac\uace0 \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ub9ac\ub9c8\ucf00\ud305\uc744 \ud560 \ub54c \uc8fc\ub85c \uc0ac\uc6a9\ub41c\ub2e4. \uc2dc\uac01\uc801\uc73c\ub85c \ub514\uc2a4\ud50c\ub808\uc774 \ub418\ubbc0\ub85c \uc0ac\ub78c\ub4e4\uc758 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \ub9e4\ub825\uc801\uc778 \uad11\uace0 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud55c\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc5d0\ub294 3\uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc73c\uba70 \uc774 \uc911 \ud558\ub098\ub97c \uc120\ud0dd\ud558\uc5ec \uc9d1\ud589\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc1fc\ud551\uad11\uace0\ub294 \ubb3c\uac74\uc744 \ud310\ub9e4\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uacbd\uc6b0 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c\ub2e4. \uc774 \uc1fc\ud551\uad11\uace0\uc758 \uacb0\uacfc\ub294 \uad6c\uae00\uc758 \uc1fc\ud551 \ud0ed\uc5d0 \ud45c\uc2dc\ub418\uba70, \uc774\ubbf8\uc9c0\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \uc7a5\uc810\uc774 \uc788\ub2e4. \uc628\ub77c\uc778\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 \uc7ac\uace0\ub3c4 \uc8fc\ubcc0 \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\uac00 \uac00\ub2a5\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3d9\uc601\uc0c1\uad11\uace0\ub294 \ucd5c\uadfc \uc720\ud29c\ube0c \uc0ac\uc6a9\ub7c9\uc774 \ub9ce\uc544\uc9c0\uba74\uc11c \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \uc788\uc5b4 \ub192\uc740 \ud6a8\uc728\uc131\uc774 \ub192\ub2e4. \ub610\ud55c \ud765\ubbf8\ub85c\uc6b4 \ucf58\ud150\uce20\uc758 \uacbd\uc6b0 \uc6f9\ud398\uc774\uc9c0\ub85c\uc758 \uc804\ud658\uc728\uc774 \ub192\uc544 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc27d\ub2e4. \uad6c\uae00 \uac80\uc0c9\uacb0\uacfc \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc720\ud29c\ube0c \uc0ac\uc6a9\uc790 \ub610\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud55c \uc7a5\uc810\uc774 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc571\uad11\uace0\ub294 \uc0c8\ub85c\uc6b4 \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158 \uc0ac\uc6a9\uc790\ub97c \ub298\ub9ac\uac70\ub098 \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158 \ub0b4\uc5d0\uc11c \ud310\ub9e4\ub97c \ub298\ub9ac\uae30 \uc704\ud574 \uc0ac\uc6a9\ub418\ub294 \uad11\uace0\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \uad6c\uae00 \uac80\uc0c9, \uc720\ud29c\ube0c \ubc0f 3\ubc31\ub9cc \uac1c \uc774\uc0c1\uc758 \uc0ac\uc774\ud2b8\uc640 \uc571\uc5d0 \uc790\ub3d9\uc73c\ub85c \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud55c\ub2e4. \uc571\uad11\uace0\uc758 \uacbd\uc6b0 \uc2a4\ub9c8\ud2b8\ud3f0\uc5d0\uc11c \uc571\uc758 \uc124\uce58\ub098 \ucc38\uc5ec \uc720\ub3c4\ub97c \uc704\ud574 \uc0ac\uc6a9\ud558\uba74 \ud6a8\uacfc\uc801\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4) \uad6c\uae00 DV360<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 DV360(Google Display &amp; Video 360)\uc740 \uc190\uc27d\uac8c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\ub294 \uad6c\uae00\uc758 DSP \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uc640 \ub300\ud589\uc0ac\ub294 \ub514\uc2a4\ud50c\ub808\uc774, \ube44\ub514\uc624 \ubc0f \uae30\ud0c0 \uad11\uace0 \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc744 \uacc4\ud68d, \uc2e4\ud589 \ubc0f \uce21\uc815\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 DV360\uc740 \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \uacbd\ub9e4\ubc29\uc2dd\uc73c\ub85c \uc785\ucc30\uc744 \uc9c4\ud589\ud558\ub294 \uad6c\uae00 GDN\uacfc \ub2ec\ub9ac AI\ub97c \uae30\ubc18\uc73c\ub85c 1\ucd08\uc5d0 \uc218\uc2ed\ub9cc \ubc88 \uc2e4\uc2dc\uac04 \uc785\ucc30\uc744 \uc9c4\ud589\ud55c\ub2e4. \uc989 \uad6c\uae00 DV360\uc740 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789 \ubc29\uc2dd\uc73c\ub85c \uba38\uc2e0\ub7ec\ub2dd \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud574 \uad11\uace0\uc8fc\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uc790\ub9ac\ub97c \uad6c\ub9e4 \ud6c4 \ub178\ucd9c\ud55c\ub2e4. \ud55c \ub2e8\uacc4 \uc5c5\uadf8\ub808\uc774\ub4dc\ub41c \uad6c\uae00 \ubc30\ub108\uad11\uace0 DV360 \uc0c1\ud488\uc740 \uad6c\uae00\uc5d0\uc11c \uac1c\ubc1c\ud55c DSP \ud50c\ub7ab\ud3fc\uc73c\ub85c \uad6c\uae00 GDN \ubc30\ub108 \uad11\uace0\ubcf4\ub2e4 \ub9ce\uc740 \uae30\ub2a5\uacfc \ub9ce\uc740 \ub178\ucd9c \ub9e4\uccb4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \ubc29\ub300\ud55c \uad6c\uae00 \ub370\uc774\ud130\ub97c \ubb34\ub8cc\ub85c \uc0ac\uc6a9\ud558\uc5ec \uc218\ub9ce\uc740 \uad6c\uae00 \uace0\uc720 \ub9e4\uccb4\uc640 \uc81c\ud734\uc0ac\uc5d0 \ubaa8\ub450 \ubc30\ub108 \uad11\uace0\ub97c \ub178\ucd9c\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b8\ub860\uc0ac\uc5d0 \ub178\ucd9c\ub418\ub294 \ubc30\ub108 \uad11\uace0\uc758 \uacbd\uc6b0 \ub2e4\uc591\ud55c \uad11\uace0\ub9e4\uccb4\uc5d0\uc11c \uc785\ucc30 \uacbd\uc7c1\uc744 \ud1b5\ud574 \ub2e8\uac00 \ub192\uc740 \uad11\uace0\uac00 \ub178\ucd9c\ub418\ub294 \uad6c\uc870\ub2e4. \uadf8\ub7ec\ub098 \uad6c\uae00 \ubc30\ub108 \uad11\uace0 DV360\uc740 \uad6d\ub0b4 \uc0c1\ud488\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\uc774 \ubc29\ub300\ud55c \ub178\ucd9c \ub9e4\uccb4\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc5b4 \uce58\uc5f4\ud55c \uc785\ucc30 \uacbd\uc7c1\uc744 \ud558\uc9c0 \uc54a\uace0 \uac00\uc7a5 \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \ub9e4\ucd9c\uc774 \ub098\uc624\ub294 \uad11\uace0 \uad6c\uc88c\ub97c AI\uac00 \uc790\ub3d9\uc73c\ub85c \ucc3e\uc544\uc11c \ub178\ucd9c\ud574 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc6b4\uc601\ub41c\ub2e4.\u200b \ub530\ub77c\uc11c, \uad11\uace0\ube44 \uc808\uac10\uc740 \ubb3c\ub860\uc774\uace0 \ub9e4\ucd9c\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ucd5c\uace0\uc758 \ubc30\ub108 \uad11\uace0\ub2e4. DV360\uc758 \uad11\uace0\uc0c1\ud488\uc740 \ub514\uc2a4\ud50c\ub808\uc774 \ubc30\ub108, \ubaa8\ubc14\uc77c \uc571\uc124\uce58(\uc571\uc2a4\ud1a0\uc5b4), \ub3d9\uc601\uc0c1, \uc720\ud29c\ube0c \ud2b8\ub8e8\ubdf0 \ub4f1\uc774 \uc788\ub2e4, \uc720\ud29c\ube0c \ud2b8\ub8e8\ubdf0\ub97c \uc81c\uc678\ud558\uace0 CPM \ubc29\uc2dd\uc73c\ub85c \uacfc\uae08 \ub41c\ub2e4. \uc720\ud29c\ube0c\uc758 \ud2b8\ub8e8\ubdf0 \uc778\uc2a4\ud2b8\ub9bc \uad11\uace0\uc0c1\ud488\uc740 CPV \ubc29\uc2dd\uc73c\ub85c \uacfc\uae08\uc774 \ub418\ub098 \ubc94\ud37c\uad11\uace0\ub294 CPM\ubc29\uc2dd\uc73c\ub85c \uacfc\uae08\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(1) \uad6c\uae00 DV360\uc758 \uc791\ub3d9\ubc29\uc2dd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 DV360 \uad11\uace0\uc8fc\uac00 \ub514\uc2a4\ud50c\ub808\uc774, \ub3d9\uc601\uc0c1, \uc624\ub514\uc624\ub97c \ube44\ub86f\ud55c \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uacc4\ud68d, \uc2e4\ud589, \ucd5c\uc801\ud654\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 DSP \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uad6c\uae00 DV360\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uacfc\uc815\uc744 \uac70\uccd0 \uc791\ub3d9\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uccab\uc9f8, \ucea0\ud398\uc778 \uacc4\ud68d \ubc0f \uc124\uc815\uc5d0\uc11c \uc2dc\uc791\ud55c\ub2e4. \uad11\uace0\uc8fc\ub294 DV360 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ucea0\ud398\uc778 \ubaa9\ud45c, \ud0c0\uac9f \uace0\uac1d, \uc608\uc0b0, \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uac19\uc740 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc815\uc758\ud55c\ub2e4. \ub610\ud55c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub098 \ub3d9\uc601\uc0c1\uad11\uace0 \ub4f1 \uc0ac\uc6a9\ud558\ub824\ub294 \uad11\uace0 \ud615\uc2dd\uc744 \uc120\ud0dd\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uad11\uace0\uc8fc\ub294 DV360\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc778\uad6c\ud1b5\uacc4, \uad00\uc2ec\uc0ac, \ud589\ub3d9 \ub4f1\uacfc \uac19\uc740 \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uac00 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uc778\ubca4\ud1a0\ub9ac \ubc0f \uc785\ucc30\uc744 \ucd5c\uc801\ud654\ud55c\ub2e4. DV360\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub2e4\uc591\ud55c \uc6f9\uc0ac\uc774\ud2b8, \uc571 \ubc0f \ud50c\ub7ab\ud3fc\uc5d0 \uac78\uccd0 \ubc29\ub300\ud55c \ub514\uc9c0\ud138 \uad11\uace0 \uacf5\uac04 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub2e4. \uad11\uace0\uc8fc\ub294 \ud2b9\uc815 \uc6f9\uc0ac\uc774\ud2b8, \uc571 \ub610\ub294 \uac8c\uc7ac \uc704\uce58\ub97c \uc120\ud0dd\ud558\uac70\ub098 \uc54c\uace0\ub9ac\uc998\uc744 \ubc14\ud0d5\uc73c\ub85c \uc790\ub3d9\uc73c\ub85c \uac8c\uc7ac \uc704\uce58\ub97c \uc120\ud0dd\ud560 \uc218\ub3c4 \uc788\ub2e4. \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc785\ucc30\uac00\ub97c \uc124\uc815\ud558\uace0 \uc785\ucc30 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \uc2e4\uc2dc\uac04 \uc785\ucc30\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uad11\uace0\ub97c \uad6c\ub9e4\ud55c\ub2e4. \uc989, \uc790\ub3d9\ud654\ub41c \uacbd\ub9e4\ub97c \ud1b5\ud574 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad6c\ub9e4 \ubc0f \ud310\ub9e4\ub41c\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud558\uba74 \uacbd\ub9e4\uac00 \uc9c4\ud589\ub418\uace0, \ucd5c\uace0\uac00 \uc785\ucc30\uac00\uc758 \uad11\uace0\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc12f\uc9f8, \uad11\uace0\uc8fc\ub294 \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1, \uae30\ud0c0 \uc790\uc0b0\uc744 \ud3ec\ud568\ud55c \uad11\uace0 \uc18c\uc7ac\ub97c \ub9cc\ub4e4\uace0 \uc5c5\ub85c\ub4dc\ud55c\ub2e4. DV360\uc740 \ub514\uc2a4\ud50c\ub808\uc774 \ubc30\ub108, \ub9ac\uce58 \ubbf8\ub514\uc5b4, \ub3d9\uc601\uc0c1, \ub124\uc774\ud2f0\ube0c, \uc9c0\uba54\uc77c \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc9c0\uc6d0\ud55c\ub2e4. \uad11\uace0\uc8fc\ub294 DCO(\ub3d9\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654)\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \ud2b9\uc131\uc5d0 \ub530\ub77c \uad11\uace0 \ucf58\ud150\uce20\ub97c \ub9de\ucda4\ud654\ud560 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\uc12f\uc9f8, \uad50\ucc28\ucc44\ub110 \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud55c\ub2e4. DV360\uc740 \ub2e4\uc911 \ucc44\ub110 \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uacfc \uae30\uae30\uc5d0\uc11c \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ub3d9\uc601\uc0c1\uad11\uace0\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8, \ubaa8\ubc14\uc77c \uc571, \uc720\ud29c\ube0c \ub4f1\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\uacf1\uc9f8, \uc2e4\uc2dc\uac04 \ubd84\uc11d \ubc0f \ubcf4\uace0\ub97c \uc9c4\ud589\ud55c\ub2e4. DV360\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \ubcf4\uace0 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub178\ucd9c \uc218, \ud074\ub9ad \uc218, \uc870\ud68c \uac00\ub2a5\uc131, \uc804\ud658 \uc218 \ub4f1\uc758 \uce21\uc815\ud56d\ubaa9\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\ub35f\uc9f8, \uc131\uacfc \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\uc8fc\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ubbf8\ub514\uc5d0\uc774\uc158 \ud55c\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc804\ubc18\uc801\uc778 \ucea0\ud398\uc778 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uae30 \uc704\ud55c \uc785\ucc30 \ubbf8\ub514\uc5d0\uc774\uc158, \ud0c0\uac9f\ud305 \ub9e4\uac1c\ubcc0\uc218 \ubbf8\ub514\uc5d0\uc774\uc158, \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654\uac00 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 DV360\uc740 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ucc44\ub110\uacfc \uae30\uae30\uc5d0\uc11c \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ub3d9\uc601\uc0c1\uad11\uace0\ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uacc4\ud68d, \uc2e4\ud589, \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \uc790\ub3d9\ud654\uc640 \uc2e4\uc2dc\uac04 \uc785\ucc30\uc744 \ud65c\uc6a9\ud558\uc5ec \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \u200b\u200b\ub098\uc740 \uc131\uacfc\ub97c \uc704\ud574 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uad6c\uae00 DV360\uc758 \uc7a5\ub2e8\uc810\uc740 \ub2e4\uc74c\uacfc \uac19\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2) \uad6c\uae00 DV360\uc758 \ud2b9\uc9d5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DV360\uc758 \uac00\uc7a5 \ud070 \ud2b9\uc9d5\uc740 \uad6c\uae00\uc758 DSP\ub77c\ub294 \uac83\uc774\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \uae30\ubcf8 \uad6c\uc131\uc774\ub098 \ub370\uc774\ud130\ub4e4\uc774 \uad6c\uae00 \uc560\uc988\uc640 \ub3d9\uc77c\ud55c \ubd80\ubd84\uc774 \ub9ce\uace0 \uc0ac\uc6a9\ud558\uae30 \uc27d\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uae30\uc874 \uad6c\uae00 \uc560\uc988\uc5d0\uc11c \ud65c\uc6a9\uc774 \uac00\ub2a5\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\ub4e4(\uc608\ub97c \ub4e4\uc5b4 \uad00\uc2ec\uc0ac, \uad6c\ub9e4\uc758\ub3c4 \ud0c0\uac9f\ud305 \ub4f1)\uc744 DV360\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud558\uac8c \u2018\uc81c\ub85c\u2019 \ucf54\uc2a4\ud2b8\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc774\ub2e4. \uc544\uc6b8\ub7ec \uad6c\uae00 DSP\uc5d0\uc11c\ub294 \ud0c0 DSP\uc5d0\uc11c \uad6c\ub9e4 \ubd88\uac00\ub2a5\ud55c \uad6c\uae00 \ud504\ub9ac\ubbf8\uc5c4 \uc9c0\uba74(YouTube, Gmail)\uc5d0 \ub300\ud55c \ubc14\uc789\ub3c4 \uac00\ub2a5\ud558\ub2e4. \uc989 Format Gallery\ub97c \ud1b5\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\uace0 \ub2e4\uc591\ud55c \ud615\uc2dd\uc758 \ubc18\uc751\ud615 \ubc0f \uc0c1\ud638\uc791\uc6a9\ud615 \uad11\uace0 \uc18c\uc7ac\uc758 \uc81c\uc791\uacfc \uc6b4\uc601\uc774 \uac00\ub2a5\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uad6c\uae00 DV360\uc740 \uae30\uc874\uc758 \uad6c\uae00 GDN\uc758 \ubc30\ub108\uad11\uace0\ucc98\ub7fc \ud648\ud398\uc774\uc9c0\uc5d0 \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\ub294 \uc544\uc8fc \ub2e8\uc21c\ud55c \ub9ac\ud0c0\uac9f\ud305 \ubc29\uc2dd\uacfc \ub2ec\ub9ac \uc81c1\uc790 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc744 \uc804\ud658\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \ubcf4\ub2e4 \ub354 \uc815\uad50\ud55c \ub9ac\ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4. \uc989 DV360 \uad11\uace0\ub294 \ubc29\ubb38\ud55c \uc0ac\uc6a9\uc790 \uc911\uc5d0\uc11c\ub3c4 \uc804\ud658 \ubc1c\uc0dd \uac00\ub2a5\uc131\uc774 \uc5c6\ub294 \uadf8\ub8f9\uc740 \uc81c\uc678\ud574 \uad11\uace0\ube44\ub97c \uc808\uac10\ud558\uace0 \uc2e4\uc81c \ub9e4\ucd9c\uae4c\uc9c0 \uc774\uc5b4\uc9c8 \uc218 \uc788\ub294 \uc9c4\uc131 \uace0\uac1d\ub9cc \ucc3e\uc544\uc11c \uad11\uace0\ub97c \ub178\ucd9c\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4 \uc544\ub798 &lt;\uadf8\ub9bc 6&gt;\uc5d0\uc11c \ubcf4\uc774\ub4ef\uc774 \uad6c\uae00 \ubc30\ub108\uad11\uace0 DV360\uc740 1\uc790 \ub370\uc774\ud130\ub97c \uc218\uc9d1, \ud65c\uc6a9\ud558\uc5ec 3\ub2e8\uacc4 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \uacfc\uc815\uc744 \uac70\uccd0 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ud0c0\uac9f\uc744 \ucc3e\uc544\ub0b4\uc5b4 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc9c4\ud589\ud55c\ub2e4. \uc774 3\ub2e8\uacc4 \uc21c\uc11c\ub294 1. \ucd08\uae30 \uc124\uc815\ud55c \ud0c0\uac9f\uce35\uc5d0 \uad11\uace0 \ub178\ucd9c, 2. \uad11\uace0\uc5d0 \ub178\ucd9c \ud639\uc740 \ud074\ub9ad \ub4f1 \uad11\uace0\uc5d0 \ubc18\uc751\ud55c \uc624\ub514\uc5b8\uc2a4 \ud480 \uc0dd\uc131, 3. \uc624\ub514\uc5b8\uc2a4 \ubd84\uc11d \ubc0f \uc138\ubd84\ud654\uc774\ub2e4. \uc774 3\ub2e8\uacc4 \uacfc\uc815\uc744 \uac70\uccd0 \uad11\uace0\uc5d0 10\ubc88 \uc774\uc0c1 \ub178\ucd9c\ub418\uc5c8\uc9c0\ub9cc \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc9c0 \uc54a\uc740 \uadf8\ub8f9\uc740 \uc81c\uc678\ud558\uace0, 14\uc77c \uc774\ub0b4 \ud398\uc774\uc9c0\uc5d0 3\ubc88 \uc774\uc0c1 \ubc29\ubb38\ud588\uc9c0\ub9cc \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uadf8\ub8f9\uacfc 30\uc77c \uc774\ub0b4 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ubb3c\ud488\uc744 \ub2f4\uace0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uadf8\ub8f9\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud55c\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"254\" src=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname011.bmp\" alt=\"\" class=\"wp-image-445\" srcset=\"https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname011.bmp 470w, https:\/\/www.adtechlab.org\/wp-content\/uploads\/2024\/08\/noname011-300x162.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\uadf8\ub9bc 6&gt; \uad6c\uae00 DV360\uc758 \ub9ac\ud0c0\uac9f\ud305 \uacfc\uc815<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd9c\ucc98 : 20220114_195_0_States Third Amended Complaint<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uad6c\uae00 \ubc30\ub108 \uad11\uace0 DV360\uc740 \ud648\ud398\uc774\uc9c0\uc5d0 \ubc29\ubb38\ud55c 1\uc790 \ub370\uc774\ud130 \ud65c\uc6a9\ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub354\uc6b1 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc744 \uc704\ud574 \uc81c\ud734\ub41c DMP \uc5c5\uccb4\ub4e4\uc758 3\uc790 \ub370\uc774\ud130\uae4c\uc9c0 \ubaa8\ub450 \ud65c\uc6a9\uc774 \uac00\ub2a5\ud558\ub2e4. SK\ud50c\ub798\ub2db, TG360, \ub86f\ub370 DeepAD \ub4f1\uc774 \ubcf4\uc720\ud55c3\uc790 \ub370\uc774\ud130 \ud3ec\ud568\ud574 \ud574\uc678 \ud45c\uc900 DMP\uae4c\uc9c0 \ubaa8\ub450 \ud65c\uc6a9\ud574\uc11c \uad6c\uae00 \ubc30\ub108 \uad11\uace0 DV360\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub2e4. \uc989 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uc774 \ubcf4\uc720\ud55c \uc81c3\uc790 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\ub3c4 \uc5f0\ub3d9\ub418\uc5b4 \uc788\uc5b4 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc81c1\uc790(1st party), \uc81c2\uc790(2nd party), \uc81c3\uc790(3rd party) \ub370\uc774\ud130 \uc790\uc720\ub86d\uac8c \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c, \uad6c\uae00\uc758 DSP\uc774\uae30 \ub54c\ubb38\uc5d0 \uae30\ud0c0 \uad6c\uae00 \ud50c\ub7ab\ud3fc(\uad6c\uae00 Ads, GA, DCM, etc.)\uacfc \uc5f0\ub3d9\uc774 \ube44\uad50\uc801 \uc27d\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uad6c\uae00 \uc560\uc988\uc5d0\uc11c \uc0dd\uc131\ub41c \ub9ac\ub9c8\ucf00\ud305 \ubaa9\ub85d\uc744 DV360\uc73c\ub85c \ub04c\uc5b4\uc640\uc11c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\ub2e4. \uad6c\uae00 \uad11\uace0 DV360 \ucd5c\uc801\ud654 \uae30\uac04\uc740 \uc57d 7~14\uc77c \uc815\ub3c4 \uc18c\uc694\ub418\uba70 \ud648\ud398\uc774\uc9c0\uc5d0 \uad6c\uae00 \uc2a4\ud06c\ub9bd\ud2b8 \uc124\uce58 \ud6c4 30\ub9cc \uba85\uc758 \uc720\uc785\uc774 \ubc1c\uc0dd\ud588\uc744 \ub54c\ubd80\ud130 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uac00 \uac00\ub2a5\ud558\uba70 \uc18c\uc7ac \uac80\uc218 \uae30\uac04\uc740 \ucd5c\ub300 48\uc2dc\uac04\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, MOAT, IAS, DV\uc640 \uac19\uc774 \uc81c3\uc790 \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uc790\ub97c \ud1b5\ud55c B.A.V(Brand Safety, Ad fraud, Viewability) \ud544\ud130\ub9c1\uc740 \ubb3c\ub860(\ucd94\uac00 \uacfc\uae08 \ud544\uc694), \uad6c\uae00 \ub0b4\ubd80\uc801\uc73c\ub85c \ubd84\ub958\ub41c \ucf58\ud150\uce20 \ub77c\ubca8\ub9c1 \uc139\uc158\uc744 \ud1b5\ud574 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uae30\ubcf8\uc801\uc778 Brand Safety \ud544\ud130\ub9c1\uc774 \uac00\ub2a5\ud558\uba70 \uad6c\uae00 \uc790\uccb4 \ub370\uc774\ud130\uc774\uae30 \ub54c\ubb38\uc5d0 \ucd94\uac00\ub85c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\ud3b8, \uad6c\uae00 DV360\uc758 \ub2e8\uc810\uc73c\ub85c \uc6b0\uc120 \uad6c\uae00\uc740 \uad6d\ub0b4\uc5d0\ub294 \ud310\ub9e4 \uc870\uc9c1\ub9cc \uc788\uace0, \uc9c0\uc6d0(Support) \uc870\uc9c1\uc774 \uc5c6\uc5b4\uc11c \uad6c\uae00\uc758 \uccb4\uacc4\uc801\uc778 \uad00\ub9ac \uc11c\ube44\uc2a4\ub294 \ubc1b\uae30 \uc5b4\ub835\ub2e4. DV360\uc744 \ud1b5\ud55c \ucea0\ud398\uc778 \uc6b4\uc601 \ubb38\uc758\ub294 \uae00\ub85c\ubc8c \uad6c\uae00 \uc11c\ud3ec\ud2b8\ud300\uc744 \ud1b5\ud55c \uc774\uba54\uc77c \ubb38\uc758\uc640 DSP \ub0b4 \uad6c\ucd95\ub41c Live Chat\uc744 \ud1b5\ud574\uc11c\ub9cc \ubb38\uc758\uac00 \uac00\ub2a5(\uc774\uba54\uc77c\/\ub77c\uc774\ube0c\ucc44\ud305 \ubaa8\ub450 \uc601\uc5b4\ub85c\ub9cc \uc18c\ud1b5)\ud558\ub2e4. \ub2e4\ub9cc \uad6c\uae00 \ucf54\ub9ac\uc544 \ud30c\ud2b8\ub108\uc5d0 \ud574\ub2f9\ud558\ub294 \ub300\ud615 \uc5d0\uc774\uc804\uc2dc \ubc0f \ubbf8\ub514\uc5b4\ub819\uc0ac\uc758 \uacbd\uc6b0 \uad6c\uae00 \ucf54\ub9ac\uc544\ud300\uc744 \ud1b5\ud55c \ub2e8\ud3b8\uc801\uc778 \uc9c0\uc6d0\uc774 \uac00\ub2a5\ud558\uc9c0\ub9cc \uae4a\uc774\uac00 \uae4a\uac70\ub098 \ud0dc\uadf8 \ubc0f DSP \uad00\ub828 \uae30\uc220\uc801\uc778 \ubb38\uc758\uc5d0 \ub300\ud574\uc11c\ub294 \uc774\ub4e4\ub3c4 \uad6c\uae00 \uae00\ub85c\ubc8c \uc9c0\uc6d0\ud300\uc5d0 \ubb38\uc758 \ud6c4, \ub2e4\uc2dc \ud53c\ub4dc\ubc31\uc744 \uc8fc\ub294 \ud615\ud0dc\ub85c \uc9c4\ud589\ub418\uba70, \ub530\ub77c\uc11c \uc774\uc288 \ud574\uacb0\uc5d0 \uc624\ub79c \uc2dc\uc77c\uc774 \uac78\ub9b0\ub2e4. \uc774\uc678\uc5d0\ub3c4 \uad6c\uae00 \ud50c\ub7ab\ud3fc\uacfc\uc758 \uc5f0\ub3d9\uc774 \uc27d\uc9c0\ub9cc, \uc77c\ubc18 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uc5f0\ub3d9\uc774 \ubd88\uac00\ud558\uba70 \ud504\ub9ac\ubbf8\uc5c4\uc778 GA360\uc744 \uc368\uc57c\ub9cc DV360\uacfc\uc758 \ub370\uc774\ud130 \uc5f0\ub3d9\uc774 \uac00\ub2a5\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5) \uad6c\uae00 \uc560\uc988, \uad6c\uae00 DV360, \uad6c\uae00 \uc560\ub4dc\ubab9\uc758 \ube44\uad50<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\uc988, \uad6c\uae00 DV360, \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \ubaa8\ub450 \uad6c\uae00\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uad11\uace0\ud50c\ub7ab\ud3fc\uc774\ub2e4. \uad6c\uae00 \uc560\uc988\ub294 \uad6c\uae00 \uac80\uc0c9, \uc720\ud29c\ube0c, \uad6c\uae00 \uc9c0\ub3c4 \ub4f1\uc5d0\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba70, \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \ubaa8\ubc14\uc77c \uc571\uad11\uace0\ub97c \uac8c\uc7ac\ud55c\ub2e4. \uad6c\uae00 \uc560\uc988\ub294 \uad6c\uae00 \uac80\uc0c9, \uc720\ud29c\ube0c, GDN \ub4f1\uc5d0\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba70, \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \ubaa8\ubc14\uc77c \uc571\uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\ub2e4. \uad6c\uae00 DV360\uc740 \uad6c\uae00 \uc560\ub4dc\ubab9\uacfc \uc720\uc0ac\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \ub354 \ub9ce\uc740 \uae30\ub2a5\uacfc \ud0c0\uac9f\ud305 \uc635\uc158\uc774 \uc788\ub2e4. \uad6c\uae00 \uc560\uc988\uc640 \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \uae30\ub2a5\uc774 \ube44\uc2b7\ud558\uc9c0\ub9cc, \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \ubaa8\ubc14\uc77c \uc571\uad11\uace0\uc5d0 \ud2b9\ud654\ub418\uc5b4 \uc788\ub2e4. \uad6c\uae00 \uc560\uc988\uc640 \uad6c\uae00 DV360\uc740 \ubaa8\ub450 \uad6c\uae00 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uba70, \uad6c\uae00 DV360\uc740 \ub354 \ub9ce\uc740 \uae30\ub2a5\uacfc \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\uc988, \uad6c\uae00 DV360, \uadf8\ub9ac\uace0 \uad6c\uae00 \uc560\ub4dc\ubab9\uc740 \uac01\uae30 \ub2e4\ub978 \uad11\uace0\ud50c\ub7ab\ud3fc\uc774\uba70 \uc11c\ub85c \ub2e4\ub978 \uc6a9\ub3c4\uc640 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4. \uac04\ub2e8\ud55c \ube44\uad50\ub97c \ud1b5\ud574 \uc774\ub4e4 \uac04\uc758 \uc8fc\uc694 \ucc28\uc774\uc810\uc774 \uc788\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\ub4e4\uc740 \uac01\uc790\uc758 \uac15\uc810\uacfc \ubaa9\uc801\uc5d0 \ub9de\uac8c \uc0ac\uc6a9\ub418\uba70, \uae30\uc5c5\uc774\ub098 \uac1c\ubc1c\uc790\ub294 \uad11\uace0 \ubaa9\ud45c\uc640 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;\ud45c 3&gt; \uad6c\uae00 \uc560\uc988, \uad6c\uae00 DV360, \uad6c\uae00 \uc560\ub4dc\ubab9 \ube44\uad50<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\uad6c\ubd84<\/td><td>\uad6c\uae00 \uc560\uc988<\/td><td>\uad6c\uae00 DV360(DoubleClick Bid Manager)<\/td><td>\uad6c\uae00 \uc560\ub4dc\ubab9<\/td><\/tr><tr><td>\uc6a9\ub3c4<\/td><td>\uc8fc\ub85c \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uace0 \uc2f6\uc740 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc<\/td><td>\ub300\ud615\uc758 \uad11\uace0\ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\uace0 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub294 \ud50c\ub7ab\ud3fc<\/td><td>\ubaa8\ubc14\uc77c \uc571 \ub610\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc6b4\uc601\ud558\ub294 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c \uad11\uace0 \uc218\uc775\ud654 \ud50c\ub7ab\ud3fc<\/td><\/tr><tr><td>\uad11\uace0\ud615\uc2dd<\/td><td>\uc8fc\ub85c \ud14d\uc2a4\ud2b8 \uad11\uace0, \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \ub3d9\uc601\uc0c1\uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc744 \uc9c0\uc6d0<\/td><td>\ub514\uc2a4\ud50c\ub808\uc774, \ub3d9\uc601\uc0c1, \ub124\uc774\ud2f0\ube0c \ub4f1 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc9c0\uc6d0<\/td><td>\ubc30\ub108 \uad11\uace0, \uc778\ud130\uc2a4\ud2f0\uc15c \uad11\uace0, \ubcf4\uc0c1\ud615 \uad11\uace0 \ub4f1\uc744 \uc9c0\uc6d0<\/td><\/tr><tr><td>\ub300\uc0c1<\/td><td>\uad6c\uae00 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0, \ud30c\ud2b8\ub108 \uc6f9\uc0ac\uc774\ud2b8, \uc720\ud29c\ube0c \ub4f1\uc5d0\uc11c \uad11\uace0 \uac8c\uc7ac \uac00\ub2a5<\/td><td>\uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \ubc0f \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uad11\uace0 \uac8c\uc7ac \uac00\ub2a5<\/td><td>\ubaa8\ubc14\uc77c \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c \uad11\uace0 \uac8c\uc7ac \uac00\ub2a5<\/td><\/tr><tr><td>\ud2b9\uc9d5<\/td><td>\ud0a4\uc6cc\ub4dc \uae30\ubc18 \uad11\uace0\ub2e4\uc591\ud55c \uad11\uace0\ud615\uc2dd\ube44\uc6a9 \ud6a8\uc728\uc801<\/td><td>\uad00\ub828\uc131 \ub192\uc740 \uad11\uace0 \ub178\ucd9c\ub9de\ucda4\ud615 \uad11\uace0 \uc2a4\ud0c0\uc77c\uc218\uc775\ucc3d\ucd9c<\/td><td>\ud6a8\uc728\uc801\uc778 \uad11\uace0\uad00\ub9ac\ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd<\/td><\/tr><tr><td>\ucc28\uc774\uc810<\/td><td>\uad11\uace0 \uc0dd\uc131 \ubc0f \uc138\ubd84\ud654<\/td><td>\uad11\uace0 \uac8c\uc7ac<\/td><td>\ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ub300\uc0c1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">6) \uad6c\uae00 AdX(Double Click Ad Exchange)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 AdX\ub294 \uad6c\uae00\uc774 \uac1c\ubc1c\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ud50c\ub7ab\ud3fc\uc774\ub2e4. \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\uac00 \uc790\ub3d9\ud654\ub41c \uc2e4\uc2dc\uac04 \uacbd\ub9e4 \ud658\uacbd\uc5d0\uc11c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud558\uace0 \ud310\ub9e4\ud560 \uc218 \uc788\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc5ed\ud560\uc744 \ud55c\ub2e4. \uad6c\uae00 AdX\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uc9c1\uac70\ub798\ub97c \uc9c0\uc6d0\ud558\ubbc0\ub85c \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\uac00 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc9c1\uc811 \uac70\ub798\ub97c \ud611\uc0c1\ud558\uace0 \uc124\uc815\ud560 \uc218 \uc788\ub2e4. AdX\ub294 \uad11\uace0 \uac8c\uc7ac, \uad11\uace0 \ucd5c\uc801\ud654, \uad11\uace0 \uc218\uc775 \uad00\ub9ac\ub97c \uc704\ud55c \ub2e4\uc591\ud55c \ub3c4\uad6c\uac00 \ud3ec\ud568\ub41c \uad11\ubc94\uc704\ud55c \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800 \uc81c\ud488\uad70\uc758 \uc77c\ubd80\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AdX\ub294 \uaddc\ubaa8\uc640 \ubcf5\uc7a1\uc131\uc73c\ub85c \uc778\ud574 \uc77c\ubc18\uc801\uc73c\ub85c \ub300\uaddc\ubaa8 \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\ud55c\ub2e4. \uc18c\uaddc\ubaa8 \uae30\uc5c5\uacfc \ud37c\ube14\ub9ac\uc154\ub294 \uc790\uc2e0\uc758 \uc694\uad6c\uc5d0 \ub354 \uc801\ud569\ud55c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\uc640 \uac19\uc740 \ub2e4\ub978 \uad11\uace0\ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4. AdX\ub97c \uc0ac\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \ud65c\ub3d9\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\ub824\uba74 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uad11\uace0, RTB \ubc0f \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ub2e4\uc591\ud55c \ub3c4\uad6c\uc5d0 \ub300\ud574 \uc798 \uc54c\uace0 \uc788\uc5b4\uc57c \ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(1) \uad6c\uae00 AdX\uc758 \uc791\ub3d9\ubc29\uc2dd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 AdX\ub294 \ub354 \uad11\ubc94\uc704\ud55c \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ub418\uc5b4 \ud1b5\ud569 \uad11\uace0 \uad00\ub9ac\uac00 \uac00\ub2a5\ud558\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uad11\uace0 \ud2b8\ub798\ud53d, \uc778\ubca4\ud1a0\ub9ac \uad00\ub9ac, \ubcf4\uace0 \ub4f1\uc758 \uae30\ub2a5\uc774 \ud3ec\ud568\ub41c\ub2e4. \ud37c\ube14\ub9ac\uc154\ub294 \uc790\uc2e0\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc744 AdX\ub97c \ud3ec\ud568\ud558\ub294 \uc911\uc694\ud55c \ud50c\ub7ab\ud3fc\uc778 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc640 \ud1b5\ud569\ud558\uc5ec \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud560 \uc218 \uc788\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c AdX\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uc9c1\uac70\ub798\ub97c \uc9c0\uc6d0\ud558\ubbc0\ub85c \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\uac00 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc9c1\uc811 \uac70\ub798\ub97c \ud611\uc0c1\ud558\uace0 \uc124\uc815\ud560 \uc218 \uc788\ub2e4. \uc774\ub294 \uc0c1\ud638 \uc2e0\ub8b0 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ud2b9\uc815 \uad11\uace0 \uac8c\uc7ac\uc704\uce58\ub97c \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \uad6c\uae00 AdX\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30(RTB) \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc791\ub3d9\ud558\uc5ec \uc790\ub3d9\ud654\ub418\uace0 \uc989\uac01\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ub514\uc9c0\ud138 \uad11\uace0 \ub178\ucd9c\uc758 \uad6c\ub9e4 \ubc0f \ud310\ub9e4\ub97c \ucd09\uc9c4\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 AdX \uc791\ub3d9 \ubc29\uc2dd\uc740 \uccab\uc9f8, \uc0ac\uc6a9\uc790\uac00 \ud1b5\ud569\ub41c \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uac00 \uc788\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud558\uba74 \uad11\uace0 \uc694\uccad\uc774 \uc2e4\ud589\ub418\ub294 \ub370 \ud37c\ube14\ub9ac\uc154\uc758 \uc11c\ubc84\ub294 AdX \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \uc694\uccad\uc744 \ubcf4\ub0b4 \ucc44\uc6cc\uc57c \ud560 \uad11\uace0 \uacf5\uac04\uc774 \uc788\uc74c\uc744 \uc54c\ub824\uc900\ub2e4. \uad11\uace0\uc8fc\ub294 DSP\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \ud0c0\uac9f\ud305 \uae30\uc900\uacfc \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uc9c0\uba74\uc5d0 \ub300\ud574 \uc785\ucc30\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, AdX\ub294 \uc81c\ucd9c\ub41c \uc785\ucc30\uac00\ub97c \ud3c9\uac00\ud558\uace0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \uad11\uace0 \uacf5\uac04\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \ucd5c\uace0 \uc785\ucc30\uc790\ub97c \uc120\ud0dd\ud55c\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4\ub294 \ubc00\ub9ac\ucd08 \ub2e8\uc704\ub85c \uc218\ud589\ub41c\ub2e4. \ub099\ucc30\ub41c \uad11\uace0\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc0ac\uc6a9\uc790\uc758 \ube0c\ub77c\uc6b0\uc800\ub098 \uc571\uc5d0 \uc804\ub2ec\ub418\uace0 \ucf58\ud150\uce20\ub294 \ud37c\ube14\ub9ac\uc154\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc758 \uc9c0\uc815\ub41c \uad11\uace0 \uacf5\uac04\uc5d0 \ud45c\uc2dc\ub41c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uc2e4\uc2dc\uac04 \uc785\ucc30 \uc678\uc5d0\ub3c4 AdX\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \uc9c1\uc811 \uac70\ub798\ub97c \uc9c0\uc6d0\ud55c\ub2e4. \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc\ub294 \ud2b9\uc815 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\uc5d0 \ub300\ud55c \uacbd\ub9e4 \ud504\ub85c\uc138\uc2a4\ub97c \uc6b0\ud68c\ud558\uc5ec \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc9c1\uc811 \uac70\ub798\ub97c \ud611\uc0c1\ud558\uace0 \uc124\uc815\ud560 \uc218 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc694\uc57d\ud558\uba74 \uad11\uace0 \uc694\uccad\ubd80\ud130 \uad11\uace0 \uac8c\uc7ac\uae4c\uc9c0 \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ubbc0\ub85c \uad11\uace0 \ub178\ucd9c\uc744 \ud6a8\uc728\uc801\uc774\uace0 \ub3d9\uc801\uc73c\ub85c \uad6c\ub9e4 \ubc0f \ud310\ub9e4\ud560 \uc218 \uc788\ub2e4. \uad11\uace0\uc8fc\ub294 \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \uc774\uc810\uc744 \ub204\ub9ac\uace0, \ud37c\ube14\ub9ac\uc154\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud574 \uac00\uc7a5 \ub192\uc740 \uc785\ucc30\uac00\ub97c \ud68d\ub4dd\ud558\uc5ec \uc218\uc775\uc744 \uadf9\ub300\ud654\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(2) \uad6c\uae00 AdX\uc758 \ud2b9\uc9d5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 AdX\uc758 \uc815\uc810\uc740 \uccab\uc9f8, \uad6c\uae00 AdX\ub294 \uad11\ubc94\uc704\ud55c \uae00\ub85c\ubc8c \uad11\uace0\uc8fc \ubc0f \ud37c\ube14\ub9ac\uc154 pool\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\uc640 \ub2e4\uc591\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc989 \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0\uc8fc \ubc0f \ud37c\ube14\ub9ac\uc154\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \uac00\ub2a5\ud558\ub2e4. AdX\ub294 \uc218\ub9ce\uc740 \ud504\ub9ac\ubbf8\uc5c4 \ubc0f \uace0\ud488\uc9c8 \ube0c\ub79c\ub4dc\ub97c \ud3ec\ud568\ud558\uc5ec \uad11\ubc94\uc704\ud55c \uae00\ub85c\ubc8c \uad11\uace0\uc8fc \ubc0f \ud37c\ube14\ub9ac\uc154 \ud480\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458\uc9f8, \uad6c\uae00 AdX\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc791\ub3d9\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad11\uace0 \ub178\ucd9c\uc5d0 \uc785\ucc30\ud558\uc5ec \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub2e4. \uc989 \uad6c\uae00 AdX\ub294 \uc2e4\uc2dc\uac04 \uc785\ucc30(RTB) \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc791\ub3d9\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad11\uace0 \ub178\ucd9c\uc5d0 \ub300\ud574 \uc785\ucc30\ud560 \uc218 \uc788\uc73c\uba70 \uad11\uace0\uc8fc\ub294 \uc774\ub97c \ud1b5\ud574 \ud6a8\uc728\uc801\uc774\uace0 \ud0c0\uac9f\ud305\ub41c \uad11\uace0 \uac8c\uc7ac\uac00 \uac00\ub2a5\ud558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc14b\uc9f8, \uad6c\uae00 AdX\ub294 \uc778\uad6c\ud1b5\uacc4, \uad00\uc2ec \ubd84\uc57c, \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uc815\uad50\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub137\uc9f8, \uad6c\uae00 AdX\ub294 \uad11\uace0\uc8fc \uac04\uc758 \uad11\uace0 \uacf5\uac04 \uacbd\uc7c1\uc744 \ucd09\uc9c4\ud558\ubbc0\ub85c \ud37c\ube14\ub9ac\uc154\ub294 AdX \uacbd\ub9e4\uc5d0 \ucc38\uc5ec\ud558\uc5ec \uc7a0\uc7ac\uc801\uc73c\ub85c \ub354 \ub192\uc740 \uc218\uc775\uc744 \uc5bb\ub294\ub2e4. \uc989 AdX\ub294 \ud37c\ube14\ub9ac\uc154\uac00 \ud310\ub9e4 \uac00\ub2a5\ud55c \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud574 \uac00\uc7a5 \ub192\uc740 \uc785\ucc30\uac00\ub97c \ud68d\ub4dd\ud558\uc5ec \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc900\ub2e4. \uc774\ub294 \ud37c\ube14\ub9ac\uc154\uc640 \uad11\uace0\uc8fc \ubaa8\ub450\uc5d0\uac8c \ub354 \ub098\uc740 \uae30\ud68c\ub97c \uc81c\uacf5\ud55c\ub2e4. \uad6c\uae00\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775 \ucd5c\uc801\ud654 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud37c\ube14\ub9ac\uc154\uc758 \uc778\ubca4\ud1a0\ub9ac \uc785\ucc30 \uc2dc\uc7a5\uc5d0\uc11c \ub2e4\ub978 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\ubcf4\ub2e4 \uc55e\uc11c\uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 AdX\uc758 \ub2e8\uc810\uc73c\ub85c\ub294 \uc6b0\uc120 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uc774 \ubcf5\uc7a1\ud558\uace0, \ud37c\ube14\ub9ac\uc154\uac00 AdX\uc5d0 \ucc38\uc5ec\ud558\uae30 \uc704\ud574 \uc5c4\uaca9\ud55c \uc790\uaca9 \uae30\uc900\uc744 \uac16\ucd94\uc5b4\uc57c \ud55c\ub2e4. \ub610\ud55c \uad6c\uae00 AdX\ub294 \uaddc\ubaa8\uac00 \ud070 \ud37c\ube14\ub9ac\uc154\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0 \uc18c\uaddc\ubaa8 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ud2b8\ub798\ud53d\uc774 \uc801\uc740 \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc81c\uc678\ub420 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \ub2e8\uc810\uc73c\ub85c \uc9c0\uc801\ub41c\ub2e4. \uc989 \ud37c\ube14\ub9ac\uc154\uac00 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\uc5d0\uc11c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud558\ub824\uba74 \ucd5c\uc18c \uc784\ud504\ub808\uc158\uc774\ub098 \uc9c0\ucd9c \uc694\uad6c\uc0ac\ud56d\uc744 \ucda9\uc871\ud574\uc57c \ud55c\ub2e4. \uc774\ub7ec\ud55c \uc694\uad6c \uc0ac\ud56d\uc740 \uc18c\uaddc\ubaa8\uc758 \ud37c\ube14\ub9ac\uc154(\uc608, \ub9ce\uc740 \uc9c0\uc5ed\uc2e0\ubb38\uacfc \ube14\ub85c\uadf8)\uac00 \uc790\uc2e0\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud560 \uc218 \uc5c6\uac8c \ub9cc\ub4e0\ub2e4. \uc774\ub7f0 \uc18c\uaddc\ubaa8 \ud37c\ube14\ub9ac\uc154\ub294 \uc8fc\ub85c \uc560\ub4dc \ub124\ud2b8\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac\ub97c \ud310\ub9e4\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 AdX\uc758 \uac00\uc7a5 \ud070 \ub2e8\uc810\uc740 \uc218\uc775 \uacf5\uc720\uc5d0 \uc788\ub2e4. \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\ub294 \uad11\uace0 \uac70\ub798\ub97c \ucd09\uc9c4\ud55c\ub2e4\ub294 \uba85\ubd84\uc73c\ub85c \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uc815\uc0b0 \uae08\uc561\uc758 5~20% \ubc94\uc704 \ub0b4\uc5d0\uc11c \u2018take rate\u2019\uc774\ub77c\uace0 \uc54c\ub824\uc9c4 \uac70\ub798 \uac00\uce58(\uae30\ub300 \uc218\uc775)\uc758 \uc77c\ubd80\ub97c \uc77c\uc885\uc758 \uc218\uc218\ub8cc\ub85c \uc694\uad6c\ud55c\ub2e4. \uc989 \uad11\uace0 \uac70\ub798\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud558\ub294 \uc218\uc775\uc744 \ud37c\ube14\ub9ac\uc154\uc640 \ub098\ub220 \uac00\uc9c4\ub2e4. \uc218\uc218\ub8cc\uc728\uc740 \uacbd\ub9e4 \uaddc\uce59\uacfc \uad6c\uae00 AdX\uac00 \ubd80\uacfc\ud558\ub294 \u2018take rate\u2019\uc5d0 \ub530\ub77c \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0\uac00 \uacb0\uc815\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7f0 \u2018take rate\u2019\uc740 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ud558\ub294 \uc778\ubca4\ud1a0\ub9ac \uc218\uc640 \ud37c\ube14\ub9ac\uc154\uac00 \ubc1b\ub294 \uad11\uace0 \uc218\uc775\uc744 \uac10\uc18c\uc2dc\ud0a8\ub2e4. \uad6c\uae00\uc758 AdX\ub294 \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c \uac70\ub798\uc18c \uc815\uc0b0 \uac00\uaca9\uc758 19~22%\ub97c \uccad\uad6c\ud55c\ub2e4. \uad6c\uae00\uc758 \u2018take rate\u2019\uc740 \uacbd\uc7c1\uc0ac \uac00\uaca9\uc758 \ub450 \ubc30\uc5d0\uc11c \ub124 \ubc30\uae4c\uc9c0\ub098 \ub41c\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud37c\ube14\ub9ac\uc154\uc758 \uc778\ubca4\ud1a0\ub9ac \uc911 $100,000\uac00 AdX\ub97c \ud1b5\ud574 \uac70\ub798\ub418\uba74 \uad6c\uae00\uc740 \ucd5c\uc18c $19,000\uc744 \ubc8c\uc5b4\ub4e4\uc778\ub2e4. \uadf8\ub9cc\ud07c \uad6c\uae00 AdX\uc758 \ub192\uc740 \u2018take rate\u2019\uc740 \uc560\ub4dc \uc775\uc2a4\uccb4\uc778\uc9c0 \uc2dc\uc7a5\uc5d0\uc11c \uad6c\uae00\uc758 \ud30c\uc6cc\ub97c \uc798 \ubcf4\uc5ec\uc900\ub2e4,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00\uc758 \u2018take rate\u2019\uc740 \uac70\ub798\ub7c9\uc774 \uc544\ub2cc \uac70\ub798 \uac00\uce58(\uae30\ub300 \uc218\uc775)\uc5d0 \ub530\ub77c \uacb0\uc815\ub418\uae30 \ub54c\ubb38\uc5d0 \uc99d\uad8c \uac70\ub798\uc18c\uc758 \uc218\uc218\ub8cc\uc640 \ube44\uad50\ud558\uc5ec \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \ub192\uc544\uc9c4\ub2e4. 2022\ub144 \ubbf8\uad6d \uc9c0\ubc29 \ubc95\uc6d0\uc5d0\uc11c\uc758 \u2018\uad6c\uae00 \ub514\uc9c0\ud138 \uad11\uace0 \ub3c5\uc810 \uae08\uc9c0 \uc18c\uc1a1\u2019\uc5d0 \uc758\ud558\uba74 \uad6c\uae00\uc740 \ub0b4\ubd80\uc801\uc73c\ub85c\ub294 AdX\uc640 \uac19\uc740 \uadf8\ub7f0 \uac70\ub798\uc18c\uac00 \uadf8\ub807\uac8c \ub192\uc740 \uc218\uc218\ub8cc\ub97c \ubf51\uc544\ub0bc \uc218 \uc5c6\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc778\uc815\ud55c\ub2e4. \uc989 \uac70\ub798\uc18c\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc544\ub2c8\ub77c \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uacf5\uacf5\uc7ac\uc640 \uac19\uc544\uc57c \ud558\uba70 \ub9c9\ub300\ud55c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\ub294 \uac83\uc774\ub2e4. \uad6c\uae00\uc758 \uc774\ub7ec\ud55c \ucd08\uacbd\uc7c1\uc801\uc778 \uc218\uc218\ub8cc\ub97c \ubd80\uacfc\ud558\ub294 \ub2a5\ub825\uc740 \uc5c4\uccad\ub09c \uc2dc\uc7a5\uc9c0\ubc30\ub825\uacfc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc2dc\uc7a5 \uc804\ubc18\uc5d0 \uac78\uce5c \ubc18\uacbd\uc7c1\uc801 \ud589\uc704\uc5d0 \uc758\ud574 \ubc1c\uc0dd\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad6c\uae00\uc758 \uc560\ub4dc\ud14c\ud06c \uc0dd\ud0dc\uacc4 \uad6c\uae00\uc758 \uc560\ub4dc\ud14c\ud06c \uc0dd\ud0dc\uacc4\ub294 \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc, \uadf8\ub9ac\uace0 \uc774 \ub458\uc744 \uc774\uc5b4\uc8fc\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3ec\ud568\ud55c\ub2e4. \ud37c\ube14\ub9ac\uc154\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc560\ub4dc \uc11c\ubc84\uc778 GAM\uacfc \uad11\uace0 \ud310\ub9e4\ud50c\ub7ab\ud3fc\uc778 \uad6c\uae00 \uc560\ub4dc\ubab9\uc774 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c\ub294 \uc140\ud504\uc11c\ube44\uc2a4 \uc628\ub77c\uc778\uad11\uace0 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc778 \uad6c\uae00 \uc560\uc988\uc640 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc14\uc789 \uc2dc\uc2a4\ud15c\uc5d0 \ud3ec\ud568\ub41c DSP\uc778 DV360\uc774 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uad11\uace0\uc8fc\uc640 \ud37c\ube14\ub9ac\uc154\uac00 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc0ac\uace0\ud30c\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c\ub294 AdX(Double Click Ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-4"],"_links":{"self":[{"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=435"}],"version-history":[{"count":11,"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions\/478"}],"wp:attachment":[{"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adtechlab.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}